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7 Marketing KPIs All CEOs Must Know

Stop wasting money on ineffective marketing. If you want more leads and sales, you need to be tracking these KPIs.

As a CEO, you know that marketing is important for your business, but you might be having trouble finding what needs to be done in order to maximize new customer acquisition, decrease the time it takes for a sale to happen, as well as all the nuanced indicators that show your business is moving in the right direction each week.

Most businesses collect either too much data, or not enough. If your business falls into the former category, you’re overwhelmed with data that you just don’t find actionable. If you’re in the latter, you know that you need data, but you don’t know what to focus on.

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