Inside Your Copy, You Will Discover the Framework to:
The Fractional CMO Method eBook retails for $14.95 and the Audiobook retails for $29.00 on Amazon and B&N, but today, you can get BOTH the eBook and Audiobook, plus 5 additional bonuses for just one payment of $4.99 (a $43.95 value)! Your information is secure and will not be shared.
From the Desk of Casey Stanton
Chestnut Hill, Philadelphia, PA
If you’re on this page, you’re considering your future as a Fractional CMO. Or maybe you are already a Fractional CMO but want to scale your income, increase your freedom and serve your clients with more confidence.
Allow me to share a quick story about how I came to see this career path as the best option for me, and for other driven, leverage-focused marketing professionals…
Nearly a decade ago, when I was working at a marketing agency, we had a client who sold kitchen cabinets. Their work was impeccable; some of the best cabinets money could buy. While it seemed like a great business, even hitting the Fortune 5000 list a few times, the reality was that the business generated customers but couldn’t keep them.
Because once you have your kitchen outfitted with beautiful cabinets, you simply don’t need more cabinets.
If you've ever struggled getting and keeping high-paying clients, the single most important thing you've been missing is a comprehensive framework for identifying the biggest problems in your client's businesses, and positioning yourself as the one who can get those problems solved.
Once you have this framework, you'll be able to get to the core of a prospective company's needs and sell yourself with ease. They'll eagerly want to hire you.
You'll also be able to stay relevant, never running out of valuable ideas to help your clients grow their reach and revenue.
You will quickly find yourself in the role of trusted advisor.
And best of all, if you follow this framework, you'll never have to do the marketing implementation work, like writing copy, setting up a CRM, publishing a webpage or running a webinar for your clients ever again.
Failure to do this means bouts of financial famine interspersed with possibly a few "good" income months.
It took me years of trial-and-error, but I found a way to deliver quality strategy week after week, month after month, and even year after year, so that I could keep my clients paying and deliver business-growing value forever. This meant one sale could be worth $36,000 to $180,000 over the course of 12 months (and many lasted much longer than that).
Being able to sell to complete strangers is a superpower – especially if you don’t have a network to lean on, or you are an employee looking to win clients on the side as a Fractional CMO and have a non-compete agreement with your full-time employer.
And if you have a great network? Being able to predictably and reliably sell to strangers means you can keep your pipeline full and phase-out any clients that you don’t jive with. This is a secret to long-term satisfaction: Getting paid well is all well and good, but it’s no fun if you don’t like the clients.
When I launched my book, it became an instant Wall Street Journal Bestseller (in yo face, James Patterson!).
Since then, it's gone on to sell thousands of copies to marketers who want to build a life of their own design, get paid the highest rates, and help companies scale by doing the fun stuff: Marketing Strategy.
If you’re ready to attract high-paying clients, convert them with confidence and serve them so they can reach audacious goals, get a copy of my book right now...
Get a digital copy my #1 Wall Street Journal bestselling book in multiple formats to read immediately on your computer, or your favorite ebook reader. File formats include PDF, MOBI, and EPUB and have simple step-by-step instructions to adding the book to your Kindle.
I spent a few afternoons in the studio recording this audiobook for you, so you can quickly learn the lessons and start winning clients as a Fractional CMO. Start listening in less than 5 minutes and hear me share what I did to build my successful Fractional CMO practice to $558,000 a year.
Use this with your clients! This is one of the most valuable campaigns you can run for your clients. In my experience, 9 in 10 clients need this as one of the first marketing campaigns. It’s an easy campaign for you to lead, and includes all the instructions and a pre-built template so you can deliver this strategy to your clients producing maximum impact in minimum time! Your clients will pay you over $1,000 for this sequence.
Here’s the secret: If your client doesn’t have a Marketing Technician (which is someone who will do the marketing labor), they’re gonna expect you to be that person. And that’s not what a Fractional CMO should be doing! Use this exact job description, job board list and interview process to find a perfect-fit Marketing Technician for your Fractional CMO client so you can Solve Bigger Problems
Your value as a Fractional CMO comes from two places: Strategy and Leadership. The strategy is only valuable if your ideas get executed, but hand-holding your client’s marketing team takes time (and often doesn’t help them learn to think for themselves). Using The Delegation Filter™, you’ll be able to delegate your strategy comprehensively and quickly, all while increasing the problem solving skills of your direct reports. This is the key to getting more done in less time!
This is a training video and worksheet that walks you through envisioning your future self, identifying what you want in life and in business, then setting realistic goals to achieve it … with a Fractional CMO twist. I bet you’re just 1-4 clients away from having all the income and freedom you’ve been looking for. Use this training to clarify exactly what you want, then follow the process to achieve it like so many of our Fractional CMOs have done.
I’m a simple man. I like my espresso and eggs a certain way every day (hot and cheesy). I also like to have simple reminders to keep me focused. One of the most powerful places to be reminded of your vision and goals is on your phone lock screen. I had two versions of the Solve Bigger Problems mantra created into matching phone and computer backgrounds, so that you can keep a constant reminder of your target. These little things matter…
"Casey's book opened my eyes to an incredible new world I didn't even know existed. I expect his strategies and advice will generate an "extra" $200K - $300K in revenue this year. But even more important... I have new goals and a new career trajectory that's rekindled my excitement for the future."
– Kevin L Dawson
Copy Chief and owner of Total Email Management
"I have over 20 years experience as marketing executive and strategist, 14 of those years as a CMO of privately held to publicly traded companies. “The Fractional CMO Method” by Casey Stanton has been a tremendous help and blueprint for me as I have launched my Fractional CMO business. The way it’s written and structured provides a clear and concise framework of all the marketing disciplines we as marketing leaders have lived and breathed everyday, but never truly took inventory and properly document the process! I couldn’t be happier with my results. Within my first six months of implementing the Functional Marketing® Framework, I am at $20k monthly recurring revenue and on the way to add another $20k in six months! My goal of $45k MRR is in reach thanks to Casey!"
– Tom Peterson
"Casey's 'Fractional CMO Method' was incredibly insightful; as I've grown my freelance writing career I've had to learn how to hire and manage team members for my clients. I've been through other programs and courses...but no one goes into the level of detail that I've seen that Casey does. This should be considered required reading for all growing freelancers ready to take on bigger projects and more prestigious clients."
– Michael Rincon
"Casey's book is an easy read and provides some instantly useful and practical advice for making the leap to being a fractional CMO. A lot of us would love to move into part-time and advisory work but are not sure how to get started, and more importantly, how to think about building our own pipeline and business--this book will give you the tools and insights to get started."
– Guy Weismantel
"The Fractional CMO Method proved to be informative, helpful, inspiring, and incredibly well organized. It provides a practical framework for aspiring Fractional CMOs, motivating them to take their first steps with confidence by offering a wealth of tools and processes to effectively navigate this career path. At the same time, the book instills the belief that earning what you're worth while doing what you love is entirely attainable."
– Patrick Maness
"The Fractional world has taken off, which is both a blessing and a curse. The downside is that there are many definitions and "frameworks" that have popped up, especially for fractional marketing work. That confuses everybody. Casey's book, "The Fractional CMO Method," not only provides incredible insight into how to build your own business as a Fractional CMO, but it also gives a pragmatic, simplified framework to be a Fractional CMO. His approach makes the fCMO offer more digestible for prospects - they understand it now. Most marketing books tackle one or the other - Casey took on both head first. He's a much-needed industry leader in the wild frontier of the Fractional movement."
– Daniel C. Palmer
"The Fractional CMO Method has shifted my mindset on structuring my marketing consulting practice. Before I would give the "goods" away for free, while selling the implementation. It never dawned on me that I was giving away the most important part, a well thought out marketing plan and strategy, that when implemented will produce tangible results. Thank you Casey for this eye opening information"
– Brandon Boyd
Let's cut to the chase: For just $4.99, you'll get my 147-page #1 Wall Street Journal Bestselling eBook, the companion 3.5-hour Audiobook that I recorded, 5 Fast-Start Bonuses and a 365-day guarantee to make sure you're happy. Hoodang, that's the best deal on the whole ding dang internet. Get your copy by clicking that button!
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