Inside This Book, You Will Discover How To:
The Find Your CMO softcover retails for $24.95 and the eBook retails for $14.95 on Amazon and B&N, but today, you can get BOTH the softcover and eBook for just one payment of $14.95 (a $39.90 value)! Your information is secure and will not be shared.
From the Desk of Casey Stanton
Chestnut Hill, Philadelphia, PA
October 15
Dear Business Owner, CEO, or Founder,
Hiring the wrong CMO will cost you hundreds of thousands of dollars in wasted salary, head-hunting fees, headache and lost opportunity.
Worse, the field of marketing is more complex than it has even been before. With AI transforming industries seemingly overnight, it’s exhausting for business owners to keep up with the right marketing strategy, let alone lead the marketing team.
That’s why I wrote “Find Your CMO” — to help business owners like you.
After being promoted to the CMO role of a marketing agency, I discovered there was no playbook for what made for a great CMO. I spent the next three years building that playbook.
Today, I am the foremost teacher of experienced marketers who want to elevate to the role and serve as in-demand Fractional Chief Marketing Officers.
All that I’ve learned about finding the right CMO has been distilled into this book, so that you can make the right hiring decision quickly.
This book gives you my step-by-step plan to hire, evaluate, and lead a CMO who can deliver predictable growth for your business.
Inside “Find Your CMO”, I’ll share with you the exact process I use to build world-class marketing departments for businesses just like yours.
You’ll discover how to:
Plus, I’ll reveal the step-by-step method I use to turn marketing departments into predictable growth engines, as well as the “easy button” for getting a perfect-fit CMO for your needs (without spending a dollar on headhunters)
If you’re short on time, the first 2 chapters can be read in less than 30 minutes and give you everything you need to know about hiring the right CMO for your business. The rest of the book goes into detail, so you can either give that to your HR lead, or reach out to my team to help you find the right CMO.
Here’s Some of What You’ll Discover Inside this Book:
And a whole lot more…
The book also includes self-assessments, practical examples, and actionable strategies to help you implement these ideas in your business right away.
Get Instant Access to the Digital Version of “Find Your CMO”
While you’re waiting for your hardcover copy to arrive, you’ll get immediate access to the complete eBook version of “Find Your CMO”. Start implementing these strategies right away and get a head start on transforming your marketing department.
Listen to “Find Your CMO” On-the-Go
As soon as it’s released in Q1 2025, you’ll receive the complete audiobook version of “Find Your CMO” at no extra cost. Perfect for busy executives who want to absorb these crucial insights while commuting or exercising.
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