The Fastest Way to Scale Your Company is with the Strategy and Leadership of a
Chief Marketing Officer.
The Lowest Risk Way to Hire that CMO is to Follow This Guide
Order the Softcover and I'll Send You the eBook as My Gift to You, So You Can Start Reading Immediately! All For Just $39.90 $14.95
Inside This Book, You Will Discover How To:
- 🎯 Identify the perfect CMO for your business who can drive growth and align marketing with your company's objectives
- 🎯 Build a high-performing marketing department that consistently delivers measurable results and increases your bottom line
- 🎯 Leverage the Fractional CMO model to access top-tier marketing leadership without the full-time executive cost
- 🎯 Implement data-driven marketing strategies that optimize your budget and maximize return on investment
- 🎯 Foster cross-departmental alignment to ensure marketing efforts support overall business goals and drive sustainable growth
Shipping Times: The softcover will take 10-12 business days to be delivered.
Let Me Ship You a Softcover of "Find Your CMO" for Just $14.95 and You'll Get the
eBook for Free!
That's a $39.90 value! Where should I send your physical copy?
The Find Your CMO softcover retails for $24.95 and the eBook retails for $14.95 on Amazon and B&N, but today, you can get BOTH the softcover and eBook for just one payment of $14.95 (a $39.90 value)! Your information is secure and will not be shared.
From the Desk of Casey Stanton
Chestnut Hill, Philadelphia, PA
October 15
Dear Business Owner, CEO, or Founder,
Hiring the wrong CMO will cost you hundreds of thousands of dollars in wasted salary, head-hunting fees, headache and lost opportunity.
Worse, the field of marketing is more complex than it has even been before. With AI transforming industries seemingly overnight, it’s exhausting for business owners to keep up with the right marketing strategy, let alone lead the marketing team.
That’s why I wrote “Find Your CMO” — to help business owners like you.
After being promoted to the CMO role of a marketing agency, I discovered there was no playbook for what made for a great CMO. I spent the next three years building that playbook.
Today, I am the foremost teacher of experienced marketers who want to elevate to the role and serve as in-demand Fractional Chief Marketing Officers.
All that I’ve learned about finding the right CMO has been distilled into this book, so that you can make the right hiring decision quickly.
This book gives you my step-by-step plan to hire, evaluate, and lead a CMO who can deliver predictable growth for your business.
Inside “Find Your CMO”, I’ll share with you the exact process I use to build world-class marketing departments for businesses just like yours.
You’ll discover how to:
- Identify whether you need a full-time or fractional CMO
- Hire a CMO who aligns with your business goals and culture
- Set clear expectations and evaluate your CMO's performance
- Build a Functional Marketing® Department that delivers consistent results
- Align your marketing strategies with your overall business objectives
- Reduce financial risk while maximizing marketing effectiveness
Plus, I’ll reveal the step-by-step method I use to turn marketing departments into predictable growth engines, as well as the “easy button” for getting a perfect-fit CMO for your needs (without spending a dollar on headhunters)
Too Busy to Read But Still
Need a World Class CMO?
If you’re short on time, the first 2 chapters can be read in less than 30 minutes and give you everything you need to know about hiring the right CMO for your business. The rest of the book goes into detail, so you can either give that to your HR lead, or reach out to my team to help you find the right CMO.
Here’s Some of What You’ll Discover Inside this Book:
- How to identify whether your business needs a full-time or fractional CMO
- The 9 traits of a dysfunctional marketing department and how to fix them
- How to evaluate your CMO's performance based on real, measurable outcomes
- The key responsibilities of a CMO and how they should interact with other departments
- How to build a marketing department that can adapt to rapid changes in the digital landscape
- Why complexity is crushing your marketing efforts and how to simplify for better results
- The importance of a "die on the hill" marketing strategy and how to develop one
- How to create a data-informed marketing department that makes decisions based on facts, not hunches
- The right way to budget for marketing and maximize your ROI
- How to align your marketing efforts with your overall business objectives
- Why traditional marketing methods are becoming less effective and what to do instead
- How to develop a marketing control that delivers consistent, predictable results
And a whole lot more…
The book also includes self-assessments, practical examples, and actionable strategies to help you implement these ideas in your business right away.
Get Your Softcopy Right Now And You'll Receive These Two Bonuses for FREE
Bonus #1: FREE eBook Version
Get Instant Access to the Digital Version of “Find Your CMO”
While you’re waiting for your hardcover copy to arrive, you’ll get immediate access to the complete eBook version of “Find Your CMO”. Start implementing these strategies right away and get a head start on transforming your marketing department.
Bonus #2: FREE Audiobook (Coming Q1 2025)
Listen to “Find Your CMO” On-the-Go
As soon as it’s released in Q1 2025, you’ll receive the complete audiobook version of “Find Your CMO” at no extra cost. Perfect for busy executives who want to absorb these crucial insights while commuting or exercising.
