Live Workshop · $100

How to Win Your First
Fractional CMO Client
From Your Existing Network

A practical, step-by-step workshop on turning the relationships you already have into your first paid engagement — no cold outreach or ads required.

2 HoursLive on Zoom

+ 1 HourOpen Q&A

$100Includes recording

Casey Stanton · Founder, CMOx · 467+ Fractional CMOs Trained · WSJ Bestselling Author

When: Thursday, April 9 @ 4–6pm Eastern (1–3pm Pacific)
Duration: 2 hours
Format: Private, small group Zoom call with me

SOLD OUT - Register to get on the waiting list for the next event! →

The most common question I get from marketers who want to become a Fractional CMO isn't about positioning, or pricing, or how to run a discovery call.

It's simpler than that: "Where do I actually find my first (or next) client?"

And the answer is almost always the same: you already know them.

Your first Fractional CMO engagement isn't going to come from LinkedIn ads or a cold email campaign. It's going to come from a former colleague, a current contact, or someone a trusted friend introduces you to. It happens through conversation — if you know what to say and when to say it.

That's what this WORKSHOP is about. I'm not going to bore you with theory and homework. Instead, I'll work alongside you as you do the work required to tee up your first (or next) Fractional CMO client.

"Spend 2 hours with me on this workshop and you will do the outreach with me. I'll 'body double' you, giving you the exact things to do to put you in position to win your first (or next) Fractional CMO client. This isn't a bunch of homework... you'll do it WITH ME on the Workshop"

Register (SOLD OUT - Register for notification of next workshop - Thu, April 9th)

Our next workshop is Thu, April 9th at 4pm ET. Complete the form below to be notified when we open up enrollment.

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Let Me Show You How to Tap Your Network to Win Your First (Or Next) Fractional CMO Client

This client is already in your network. You just haven't given them a reason to hire you yet.

Most marketers trying to break into fractional work make the same mistake: they spend weeks perfecting their website, their LinkedIn headline, their niche — and never actually have the conversation that leads to a client.

Meanwhile, someone in their network is sitting on a marketing problem they haven't solved. They need someone at the CMO level, but can't justify a full-time hire. They'd say yes immediately if the right person put the right offer in front of them.

At this workshop, I'm going to walk you through exactly how to identify those people, reach out without it being awkward, and convert that conversation into your first retainer — in a way that feels natural and gets a real result.

Here's what CMOx graduates have done:

Louise Taylor

I generated more income in the first quarter of this year than I did in an entire year previously.

Shane Rasnak

I’ve already generated more than 5x my investment in six months — and both clients I signed are still with me.

Jessie Peters

In the first 30 days I signed a new client that completely paid for the Accelerator.

Dallin Cottle

Within 2–3 weeks I had three clients and was bringing in $30,000 per month.

What We'll Cover, Step by Step

This isn't a lecture, it's a WORKSHOP. You show up and work with me to get you to the next level. We're going to work through each step together so you leave with a concrete action plan, and many of the steps completed — not just ideas.

1

Build Your List

How to quickly pull together a shortlist of people already in your network who are most likely to need a fractional CMO right now — and how to prioritize who to contact first.

2

Reach Out — The Right Way

The exact language to use when you message someone to start the conversation. Low pressure, genuinely helpful, and easy for them to say yes to a call. We'll write your first outreach together.

3

What to Talk About on the Call

How to run a relaxed, consultative conversation that uncovers whether this person has a real marketing problem — and positions you naturally as the solution, without ever doing a hard sell.

4

Getting Introductions

The magical phrase to ask someone in your network to introduce you to someone who should know you — so your pipeline grows without you doing all the heavy lifting yourself.

5

The 2-Part Sales Call Process

How to move the right conversations to a structured strategy session — and use that session to demonstrate your CMO-level thinking so compellingly that they ask how to work with you.

6

Transitioning to the Close - Effortlessly

The moment in the conversation where you make the offer — and exactly how to frame it so it feels like the natural next step, not a sales pitch.

7

Your First 30 Days as Their CMO

What you actually do in the first month to deliver immediate value, establish trust, and make the client feel like hiring you was the best decision they've made all year.

8

How to Price Your Fractional CMO Services

Establish your pricing with me, LIVE on the Workshop, so you can have confidence you're charging market rates appropriate for your level of skill.

You'll Also Walk Away Having Completed:

Outreach to your network in a non-pushy, non-slimey way that gets you into sales conversations
Your pricing structure. You'll know how to price your Fractional CMO services based on your experience and what the market can bare (this is HUGE if you feel like you always under-charge!)
Why being part of a community of fractional CMOs makes you better, faster — and what to look for in one
Where to bring in AI to support you in winning new clients (and when AI is just noise that keeps you from the most important work)

Every Attendee Gets:

Bonus #1

Network Prospecting List Template

A structured worksheet to build and prioritize your outreach list — so you finish the workshop with real names, not just a process.

Bonus #2

First Outreach Message Swipe File

Word-for-word templates for your first email, LinkedIn message, or text — for warm contacts, former colleagues, and peer introductions. Copy, personalize, send.

Bonus #3

A Copy of my #1 Wall Street Journal Bestseller "The Fractional CMO Method" eBook + Audiobook

Read or listen to my bestselling book to learn the right path to build your Fractional CMO practice for impact, income and freedom.

Bonus #4

Lifetime Recording Access

Can't make it live? Rewatch whenever you need a refresh. Full recording plus all templates and resources — yours to keep.

Your Host

Casey Stanton

Since May 2020, I've trained over 467 marketers to become in-demand Fractional Chief Marketing Officers through CMOx — the world's leading fractional CMO training and placement company.

I'm a Wall Street Journal bestselling author, a practicing fractional CMO for three companies, and I've placed more fractional CMOs with clients than anyone else in the world.

I built this workshop because the #1 thing that stops great marketers from making the leap isn't skill — it's knowing how to have the first conversation. Let's have it together.

One-Time Investment

$100

Includes live workshop · all bonuses · full recording

SAVE MY SEAT →

Can't make it live? Register anyway — you'll get the full recording and every resource.

2 hours live on Zoom · plus 1 hour of open coaching and Q&A

© 2026 CMOx · All rights reserved · Privacy Policy · Terms & Conditions

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