How to Pitch an AI-First
Fractional CMO
Offer That Gets a HELL YES
Learn what it takes to be an AI-augmented Fractional CMO, and how to position yourself so clients eagerly pay your high fees
Casey Stanton · Founder, CMOx · 467+ Fractional CMOs Trained · WSJ Bestselling Author
Date: Thursday, April 16
Time: 1:00pm–2:30pm Eastern (10:00am–11:30am Pacific)
Duration:1 hour + 30 min Q&A
Format: Private, small group Zoom call with me
Right now, every company with a marketing budget is being pitched AI. By vendors. By consultants. By freelancers who learned to vibe-code a workflow and suddenly call themselves a strategist.
The result? Decision-makers are confused, skeptical, and burned — and they're desperate for someone who can actually lead.
That someone is you. If you know how to position yourself correctly.
The marketers who win AI-first Fractional CMO clients aren't the ones with the longest tool list or the most automations running. They're the ones who show up as strategic leaders — who can assess where AI creates real leverage, build a roadmap to get there, and sell the outcome at a premium price.
That's what this WORKSHOP is about. I'm not going to bore you with tool tutorials or AI hype. Instead, I'll work alongside you to build the pitch, the positioning, and the pricing that puts you in front of the right clients — and gets you a yes.
Spend an hour with me on this workshop and you will leave with a pitch you can use on your very next sales call. I'll work alongside you as you build it — giving you the exact language, framing, and structure to position yourself as an AI-first Fractional CMO who commands premium fees.
You'll build it WITH ME on the Workshop.
Register Now
AI Is Coming to Your Clients' Marketing Departments Whether You're Leading It or Not — The Question Is Whether You're the One They Pay to Do It
Your clients aren't waiting to see how AI shakes out. They're already asking about it in board meetings. Their competitors are already experimenting. And if you're not the person helping them figure it out, someone else will be.
Here's the thing: they don't want more tools. They don't want another vendor showing up with a demo. What they actually want is a trusted marketing leader who can tell them what matters, what doesn't, and how to build a marketing operation that runs faster and smarter than what they have today.
That's the Fractional CMO opportunity hiding inside the AI moment.
Companies at the $5M–$50M level can't afford a full-time CMO who also understands AI strategy. But they desperately need one. They will pay a premium retainer to the right person who shows up with a clear point of view, a credible plan, and the confidence to lead — not just implement.
The only question is whether you know how to pitch it that way. Most marketers don't. They undersell, they over-explain the technology, and they leave money on the table by competing on cost instead of commanding a premium on speed.
This workshop closes that gap. You'll leave knowing exactly how to walk into any prospect conversation and make an AI-first Fractional CMO engagement feel like the most obvious decision they've made all year.
Here's what CMOx graduates have done:
Louise Taylor
I generated more income in the first quarter of this year than I did in an entire year previously.
Shane Rasnak
I've already generated more than 5x my investment in six months — and both clients I signed are still with me.
Jessie Peters
In the first 30 days I signed a new client that completely paid for the Accelerator.
Dallin Cottle
Within 2–3 weeks I had three clients and was bringing in $30,000 per month.
What We'll Cover, Step by Step
This isn't a lecture, it's a WORKSHOP. You show up and work with me to get you to the next level. We're going to work through each step together so you leave with a concrete action plan, and many of the steps completed — not just ideas.
The Marketing Technician Trap — And How to Avoid It
The biggest mistake AI-forward marketers make is accidentally demoting themselves. They become the person who builds the workflows instead of the person who sets the strategy. We'll name that trap clearly so you know exactly how to stay in the CMO seat — not the tech stack seat.
Where AI Replaces Labor — And What That Means for Your Offer
Content production, ad copy variation, SEO research, reporting, email sequencing — AI handles a lot of execution now. This isn't a threat if you're positioned at the strategic layer. We'll map exactly where the leverage is so you know what to hand off and what to own.
How to THINK About AI (The Mental Model That Changes Everything)
The question most marketers are asking is "which tools should I use?" That's the wrong question. The right question is "where does AI create leverage in a marketing system?" I'll give you a thinking framework — not a software review — that applies to any client, any industry, any situation.
How to Talk About AI Without Becoming the Vibe-Coding CTO
There's a version of this pitch that lands you in the IT budget. There's another that lands you in the boardroom. I'll show you the exact language and framing to use so you're perceived as the strategic leader — the one who recommends and orchestrates — not the one who builds the integrations.
Spotting a Real AI Opportunity vs. Chasing Noise
Some companies are genuinely ready for an AI-first transformation. Others will waste six months of your time. You'll get the diagnostic questions to ask in any discovery call to know immediately which situation you're in — and how that shapes the scope and price of your offer.
Transforming a Marketing Department Into AI-First (Not Just Adding Tools)
There's a meaningful difference between "we use some AI tools" and "we are an AI-first marketing operation." I'll walk you through what that transformation actually looks like — in phases, in plain language — so you have a roadmap to sell, not just a service to describe.
Sell Speed, Not Savings — The Pricing Unlock
The failure mode: "I can do this cheaper because AI cuts my hours in half." The winning move: "I can compress your 6-month timeline to 6 weeks." Speed is a premium. Cost savings invites comparison shopping. We'll rebuild your value proposition around speed so you can charge more for working smarter.
The AI-First Fractional CMO Pitch — Live and Structured
We put it all together. What does the actual pitch sound like? What do you say in a discovery call? How do you frame the offer so it's an obvious yes? You'll workshop your own pitch live with my feedback so you leave with words — not just concepts.
You'll Also Walk Away Having Completed:
- A clear, confident pitch for your AI-first Fractional CMO offer — workshopped live with Casey so you know it actually lands
- Your value proposition rebuilt around speed and outcomes, not hours — so you can charge premium retainers without apologizing for them
- A diagnostic framework to quickly assess whether a prospect is a real AI opportunity or a time sink — before you ever send a proposal
- The language to talk about AI at the executive level without getting pulled into the tech weeds or miscast as an implementer
Casey Stanton
Since May 2020, I've trained over 467 marketers to become in-demand Fractional Chief Marketing Officers through CMOx — the world's leading Fractional CMO training and placement company.
I'm a Wall Street Journal bestselling author, a practicing Fractional CMO for three companies, and I've placed more Fractional CMOs with clients than anyone else in the world.
I built this workshop because the marketers who win the next decade won't just be the ones who use AI — they'll be the ones who know how to lead with it, sell it, and charge what it's worth.
There Will Be NO RECORDING sent out.
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