From the Desk of Casey Stanton
Chestnut Hill, Philadelphia, PA
June 21
Dear Marketer,
If you’re on this page you’re considering your future as a Fractional CMO. Or maybe you are already a Fractional CMO but want to scale your income, increase your freedom and serve your clients with more confidence.
Allow me to share a quick story about how I came to see this career path as the best option for me, and for other driven, leverage-focused marketing professionals…
Nearly a decade ago, when I was working at a marketing agency, we had a client who sold kitchen cabinets. Their work was impeccable; some of the best cabinets money could buy. While it seemed like a great business, even hitting the Fortune 5000 list a few times, the reality was that the business generated customers but couldn’t keep them.
Why?
Because once you have your kitchen outfitted with beautiful cabinets, you simply don’t need more cabinets.
If you've ever struggled getting and keeping high-paying clients, the single most important thing you've been missing is a comprehensive framework for identifying the biggest problems in your client's businesses, and positioning yourself as the one who can get those problems solved.
Once you have this framework, you'll be able to get to the core of a prospective company's needs and sell yourself with ease. They'll eagerly want to hire you.
You'll also be able to stay relevant, never running out of valuable ideas to help your client grow their reach and revenue.
You will quickly find yourself in the role of trusted advisor.
And best of all, if you follow this framework, you'll never have to do the marketing implementation work, like writing copy, setting up a CRM, publishing a webpage or running a webinar for your clients ever again.
Failure to do this means bouts of financial famine interspersed with possibly a few "good" income months.
With this framework, you'll finally have confidence in your ability to attract, convert and serve high-paying clients... on your terms
It took me years of trial-and-error, but I found a way to deliver quality strategy week after week, month after month, and even year after year, so that I could keep my clients paying and deliver business-growing value forever. This meant one sale could be worth $36,000 to $180,000 over the course of 12 months (and many lasted much longer than that).
Being able to sell to complete strangers is a superpower – especially if you don’t have a network to lean on, or you are an employee looking to win clients on the side as a Fractional CMO and have a non-compete agreement with your full-time employer.
And if you have a great network? Being able to predictably and reliably sell to strangers means you can keep your pipeline full and phase-out any clients that you don’t jive with. This is a secret to long-term satisfaction: Getting paid well is all well and good, but it’s no fun if you don’t like the clients.
That’s why…
✅ If you want to skip the long line to become CMO…
✅ If you want to build multiple sources of income instead of trusting too few during economic turmoil…
✅ If you want to finally get back to the fun stuff in marketing… strategy…
✅ And if you’re ready to build the lifestyle you’ve wanted where you work remotely, make high rates and have complete freedom and flexibility in your life…
Then this will be the most important book you’ve ever read. When I launched my book, it became an instant Wall Street Journal Bestseller (in yo face, James Patterson!).
Since then, it's gone on to sell thousands of copies to marketers who want to build a life of their own design, get paid the highest rates, and help companies scale by doing the fun stuff: Marketing Strategy.