Solve Bigger Problems
Build unstoppable growth with a Fractional CMO
Grow Faster with a Fractional Chief Marketing Officer
Expertise you need
Cost you can afford
Self-managing executives
What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need the role of a CMO, but not in a full-time capacity.
Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute a full-time position. Understanding what a fractional CMO is can help businesses in determining if they need a part-time or full-time position.
Fractional CMO Responsibilities
- Developing the marketing strategy for both the short-term and long-term.
- Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
- Solving marketing problems that will arise and need to be resolved quickly.
- Leading the marketing department and inspiring team members.
- Hiring new employees and building out your team for success.
- Working with outsourced agencies leaning on their experience.
Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.
Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.
Free report:
7 Marketing KPIs all CEOs Must Know
If you’re a CEO, you need to be tracking these seven marketing and sales key performance indicators.
Download our free report to:
- Stop wondering if your marketing is effective
- Avoid wasting your marketing budget
- Find the source of revenue slowdowns
Ready to Become an In-Demand Fractional CMO?
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! You’ll get a crash course on building your Fractional CMO practice, as well as four worksheets to help you win business and serve with confidence.
If you don’t love it, I’ll refund every penny.
– Casey Stanton
Fractional CMO Services
Use metric-driven decision-making and our Fractional CMO services to reach your business’s goals.
Hire the highest level non-full time marketing executive, the Fractional CMO.
Our proprietary methodology, the Functional Marketing® Framework is proven to improve your current marketing programs, marketing results, and the way the marketing team runs. From dysfunctional to functional.
We help businesses improve their current marketing campaigns through expert marketing strategy and leadership.
Why you need a Fractional CMO
Reasons a business needs Fractional CMO services:
- Marketing Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader is required in terms of decision-making.
- Marketing Strategy: Your business needs a comprehensive marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in SaaS or private equity.
- Part-time CMO: You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible.
- Experience: You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
- Reporting & KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused.
- Optimization: You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
- Efficiency: Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
- Go-to-market Strategy: You are a startup or are launching a new product or service for your business. You will need a new marketing plan for the short-term and the next few years. Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
The 6 Guiding Principles We Apply To Ensure Growth
Start with the end in mind
Do fewer things, but do them well
Track Everything
Long-term relationships over short-term goals
Take intelligent risks
Maximize value from your assets
When it comes to marketing, business leaders need clear principles to guide their decision-making process. Most executives make marketing decisions based on anecdotes, stories, copying what competitors are doing, or simply running with an exciting idea. This process is wrought with pitfalls, as most businesses lack the principles required for successful marketing.
We’re founded on a unique approach of 6 guiding principles for marketing. These principles provide direction and context to campaigns, giving our clients the best chances of success.
Start with the end in mind
Do fewer things, but do them well
Track Everything
Long-term relationships over short-term goals
Take intelligent risks
Maximize value from your assets
Growth-focused Marketing Strategy & Leadership
Our Fractional CMOs are growth-focused strategic experts. Moreover, profitability in campaigns is crucial to what we understand success with a client to be. This can be done through maximizing the efficiency within your marketing team. Therefore our first 90 days with a client will focus on improving the systems and processes within your marketing department.
This is most effectively done via our weekly reporting on marketing KPIs through a scorecard. We will create this, or improve your current one, as an immediate improvement for your marketing department.
As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.
Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are under-qualified for the role.
By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.
Take the first step to success and choose a CMO
Schedule a Call
Ready to talk about how CMOx can help your company achieve maximum growth in minimum time? Click the button and schedule a call with our team.
Maximum Growth in Minimum Time
Ready to talk about how CMOx can help your company achieve maximum growth in minimum time? Click the button and schedule a call with our founder and Fractional CMO, Casey Stanton.
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