Solve Bigger Problems
Build unstoppable growth with a Fractional CMO
Grow Faster with a Fractional Chief Marketing Officer
Expertise you need
Cost you can afford
You don’t need a top-heavy organization with a marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.
Self-managing executives
A CMOx® lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts as an executive.
What is a Fractional CMO?
A fractional CMO is a senior marketing executive who provides high-level strategy, leadership, and team development on a flexible, part-time basis. They work with growth-focused businesses that need CMO-level guidance but not a full-time hire.
Businesses turn to fractional CMO services to gain executive insight without committing to a six-figure salary. With full-time CMOs averaging between $250,000–$350,000 annually (plus bonuses and benefits), the fractional chief marketing officer model offers a leaner, smarter alternative. Whether your needs are 5, 10, or 20 hours per week, a part-time CMO provides impactful leadership and vision that scales with your business.
Fractional CMO Responsibilities
- Strategic Planning: Develop and lead your short- and long-term marketing strategy.
- Campaign Management: Choose and execute the best channels for your brand; SEO, paid media, email, content, or podcasting.
- Problem Solving: Solve marketing roadblocks quickly and effectively.
- Team Leadership: Build, inspire, and direct a high-performance, in-house team toward established goals.
- External Collaboration: Collaborate with trusted external marketing partners and agencies.
- Market Analysis: Evaluate industry dynamics, consumer preferences, and competitor activities to guide data-driven marketing strategies and uncover new growth opportunities.
- Customer Experience: Design and refine every stage of the customer interaction to enhance satisfaction, build loyalty, and create consistent, positive brand experiences.
Your fractional CMO should bring a strong background in marketing leadership, strategic thinking, and industry-specific experience. They act as your in-house marketing executive, managing team execution and guiding your broader business strategy in tandem with your C-suite.
At CMO Exponential, our fractional CMOs integrate with your leadership team, aligning big-picture goals with day-to-day execution.
Your Fractional CMO should have a track record of marketing and managerial experience as well as industry knowledge. Therefore, the Fractional CMO should be the natural leader of your in-house marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s c-suite executives and the marketing talent executing the marketing tactics on a day-to-day basis.
Free report:
7 Marketing KPIs all CEOs Must Know
If you’re a CEO, you need to be tracking these seven marketing and sales key performance indicators.
Download our free report to:
- Stop wondering if your marketing is effective
- Avoid wasting your marketing budget
- Find the source of revenue slowdowns
Ready to Become an In-Demand Fractional CMO?
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! You’ll get a crash course on building your Fractional CMO practice, as well as four worksheets to help you win business and serve with confidence.
If you don’t love it, I’ll refund every penny.
– Casey Stanton
Choose Your
Marketing Journey
Fractional CMO Services
Use metric-driven decision-making and our Fractional CMO services to reach your business’s goals.
Hire the highest level non-full time marketing executive, the Fractional CMO.
Our proprietary methodology, the Functional Marketing® Framework is proven to improve your current marketing programs, marketing results, and the way the marketing team runs. From dysfunctional to functional.
We help businesses improve their current marketing campaigns through expert marketing strategy and leadership.
Why hire a Fractional CMO
You don’t always need a full-time hire. You need the right hire. Here’s when it makes sense to partner with a fractional chief marketing officer:
Benefits of Hiring a Fractional CMO
- Experienced Leadership: Brings actionable, big-picture guidance to ensure marketing initiatives fully support and advance your company’s broader business goals.
- Marketing Strategy: You need a long-term growth roadmap tailored to your niche especially in sectors like SaaS, healthcare, or private equity.
- Part-Time Basis: Whether you need 5 hours per week or 25, our fractional CMO agreements flex to match your stage of growth.
- Experience: Your current team lacks senior-level experience. A fractional CMO has “been there, done that” and can help avoid common pitfalls.
- Flexibility for Your Business's Needs: Adapts to your organization’s evolving needs, offering the ability to scale marketing leadership up or down as priorities shift.
- Marketing Expertise: Delivers deep expertise across multiple marketing areas, drawing from years of hands-on experience to guide effective decision-making.
- KPIs and Accountability: You want structured reporting and someone to lead weekly performance reviews, turning marketing into a results-focused department.
- Campaign Optimization: Your efforts are working but not well enough. A fresh expert perspective will uncover untapped opportunities.
- Efficiency Improvements: Your team’s time and budget need tighter management. Our CMOs lead smarter, leaner execution.
- Go-to-market Strategy: Launching a new product or service? A fractional CMO builds scalable go-to-market plans with crystal-clear KPIs.
- Cost-Effectiveness: Provides high-level marketing leadership at a significantly lower investment than hiring a full-time chief marketing officer.
Growth-focused Marketing Strategy & Leadership
Our fractional CMOs are focused on real business outcomes; growth, profitability, and sustainable momentum.
In your first 90 days with us, we’ll assess your marketing systems and rebuild them for long-term efficiency and transparency. Using weekly KPI scorecards, we bring structure and clarity to your campaigns so your team can focus on execution.
Think about what it’s costing you to operate without marketing leadership. And think about the gains when you partner with someone who’s done this successfully again and again.
Don’t risk misaligned campaigns or under-qualified managers calling the shots. With CMOx, you get an experienced fractional chief marketing officer who’s ready to lead your company toward predictable growth and stronger ROI.
Take the first step to success and choose a CMO
Schedule a Call
Ready to talk about how CMOx can help your company achieve maximum growth in minimum time? Click the button and schedule a call with our team.
Maximum Growth in Minimum Time
Ready to talk about how CMOx can help your company achieve maximum sales growth in minimum time? Click the button and schedule a call with our founder and Fractional CMO, Casey Stanton.
Part Time CMO,
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Fractional CMO for Private Equity
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Fractional CMO FAQs
How Does a Fractional CMO Work?
A fractional CMO provides high-level strategic leadership on a part-time basis. They collaborate with in-house teams or manage external partners to implement strategies, optimize campaigns, and report on performance metrics all aligned to your company’s goals.
What Does a Fractional CMO Do?
They lead your entire marketing function. That includes hiring, setting strategy, managing campaigns, optimizing spend, and ensuring ROI. From B2B lead gen to DTC ecommerce, a fractional CMO tailors your marketing playbook to your industry and goals.
How Much Does a Fractional CMO Cost?
Rates range between $3,000 and $15,000 per month, depending on hours, industry, and project scope. This makes a fractional CMO far more cost-efficient than a full-time executive hire.
What Should Business Owners Look for in a Fractional CMO?
Look for a track record of success in your space, strong communication skills, and the ability to lead both strategy and execution. Whether you’re scaling a SaaS business or revitalizing a retail brand, the right fractional CMO will integrate seamlessly into your culture.
What Kinds of Businesses Benefit from Hiring a Fractional CMO?
Startups, growing small-to-midsize businesses, and portfolio companies all benefit from the agility and executive oversight of a fractional chief marketing officer. Whether you’re entering new markets or tightening internal systems, fractional support scales with your needs.
What Does a Fractional CMO Do Different from a Marketing Agency?
A fractional CMO becomes part of your leadership team. Unlike agencies that follow your direction, a fractional CMO sets the direction and owns the outcome. They’re not task executors, they’re strategic leaders who drive growth from the inside out.
