Casey and his team were responsible for managing the marketing team and developing strategy for the company. His people management capabilities really stood out for me. He focused on positive, patient and consistent communication with the team. He offered himself for breakout sessions to provide deeper guidance to individual teammates. Casey and the CMOx team were responsible for managing the organic campaign surrounding a major book launch—key strategy for marketing the book, e-mails, customer retargeting and content development.
This book launch was the centerpiece of our marketing strategy, and the CMOx team did an excellent job keeping a small team focused on our goals of introducing the book to a wide range of affiliates and direct to consumer as a funnel for our products. The book launch in February 2018 was successful and Casey’s team was a significant part of that success. The CMOx team also developed priorities and projections associated with new marketing initiatives, such as customer reactivation, e-mail nurture, influencer development, and expansion from organic to paid campaigns. The CMOx team developed detailed recommendations, high level budgets and revenue targets for approximately twenty distinct campaigns and greatly helped organize our thinking around them.
Critically, they also recommended trusted consulting firms and agencies for us to work with and introduced us to their respective teams. Casey and the CMOx team are positive, intelligent, process-driven and articulate marketing professional whom I greatly recommend to other growing companies in need of high level digital marketing management.
— David Urman, Best of Organics & DrKellyann.com