Solve Bigger Problems

Build unstoppable growth with a Fractional CMO

Grow Faster with a Fractional Chief Marketing Officer

Expertise you need

Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.

Cost you can afford

You don’t need a top-heavy organization with a marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.

Self-managing executives

A CMOx® lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts as an executive.

Is Becoming a Fractional CMO Right for You?

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Download our self-assessment to see if making a move to becoming a Fractional CMO is right for your career goals.

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What is a Fractional CMO?

A fractional CMO, or Part-Time CMO (Chief Marketing Officer), operates as the marketing executive responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need an executive level marketing officer, but not in a full-time capacity.

Businesses benefit from fractional CMO services when they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the fresh perspective, executive experience, and flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as full-time CMOs can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute hiring a full-time executive. Understanding “What is a fractional CMO” can help mid-sized businesses in determining if a part-time or full-time marketing officer is the right fit.

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Fractional CMO Responsibilities

Your Fractional CMO should have a track record of marketing and managerial experience as well as industry knowledge. Therefore, the Fractional CMO should be the natural leader of your in-house marketing team.

In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level expert who oversees the implementation of marketing strategies and helps organizations achieve their marketing goals.

Your Fractional CMO from CMO Exponential works closely with both your organization’s c-suite executives, leadership team, and the marketing talent executing the marketing tactics on a day-to-day basis.

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Your Fractional CMO should have a track record of marketing and managerial experience as well as industry knowledge. Therefore, the Fractional CMO should be the natural leader of your in-house marketing team.

In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.

Your Fractional CMO from CMO Exponential works closely with both your organization’s c-suite executives and the marketing talent executing the marketing tactics on a day-to-day basis.

Top 7 Marketing KPI's CEOs Should Know

Free report:
7 Marketing KPIs all CEOs Must Know

Top 7 Marketing KPI's CEOs Should Know

If you’re a CEO, you need to be tracking these seven marketing and sales key performance indicators.

Download our free report to:

Ready to Become an In-Demand Fractional CMO?

The Fractional CMO Method book

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! You’ll get a crash course on building your Fractional CMO practice, as well as four worksheets to help you win business and serve with confidence. 

If you don’t love it, I’ll refund every penny.

– Casey Stanton

Choose Your
Marketing Journey

For Business Owners:

For Marketers:

Fractional CMO Services

Use metric-driven decision-making and our Fractional CMO services to reach your business’s goals.

Hire the highest level non-full time marketing executive, the Fractional CMO.

Our proprietary methodology, the Functional Marketing® Framework is proven to improve your current marketing programs, marketing results, and the way the marketing team runs. From dysfunctional to functional.

We help businesses improve their current marketing campaigns through expert marketing strategy and leadership.

Why hire a Fractional CMO

A business benefits from a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis.

Reasons a business needs Fractional CMO services:

The 6 Guiding Principles We Apply To Ensure Growth

When it comes to marketing, business leaders need clear principles to guide their decision-making process and drive growth. Most executives make marketing decisions based on anecdotes, stories, copying what competitors are doing, or simply running with an exciting idea. This process is wrought with pitfalls, as most businesses lack the principles required for successful marketing.

We’re founded on a unique approach of 6 guiding principles for marketing. These principles provide direction and context to campaigns, giving our clients the best chances of success.

Growth-focused Marketing Strategy & Leadership

Our Fractional CMOs are growth-focused strategic experts. Moreover, profitability in campaigns is crucial to what we understand success with a client to be. This can be done through maximizing the efficiency within your already existing marketing team. Therefore our first 90 days with a client will focus on improving the systems and processes within your marketing department.

This is most effectively done via our weekly reporting on marketing KPIs through a scorecard. We will create this, or improve your current one, as an immediate improvement for your marketing department.

As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.

Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria across your entire organization. Odds are, they are under-qualified for the role.

By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.