Grow faster with a fractional CMO

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Casey and the [CMOx Team] were a god send to LifeAID. With their guidance, we were truly able to get our house in order and bring our marketing into the 21st century. Our campaigns and funnels are now trackable at every step and producing predictable ROIs. Casey is a brilliant strategist and is always on top of the latest and greatest strategies to bring your business to the next level.

— Aaron Hinde, Co-Founder, LifeAID Beverage Company

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In 2017, we hired CMOx to conduct a thorough analysis of our SuperCamp website and marketing efforts. We were very satisfied with their final deliverable, which included a comprehensive Functional Marketing® Systems Map for our lead capture and nurturing. [Their] recommendations have been extremely valuable in terms of improving our marketing ROI and onboarding our newly hired Director of Marketing. In addition, [they were] very professional to deal with and equally thorough in [their] communication, including providing clear call agendas and follow-up notes for all meetings.

— Bobbi DePorter, Quantum Learning Network & SuperCamp

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When I started working with Casey and the CMOx team, my business was successful but completely unpredictable. We had no tracking or analytics in place, we had poor systems around our product launches, and we really had zero confidence when it came to our marketing. Within the first 90 days of working with the CMOx team, we had a full eCommerce analytic dashboard setup, they helped completely dial in and systemize our product launches, and they gave us the confidence we needed to lean into our marketing efforts and grow our business. They helped us find and train our director of operations who would become one of our biggest assets. They were constantly brewing up creative, out-of-the-box ideas like gamifying our program by creating a “patch system” where members could earn different patches for reaching milestones in the program. We saw a significant increase in retention from that specific idea. I thought we were hiring these guys for help with marketing, but they ended up helping us with every single part of our business. They are creative, professional, and truly care about making an impact.

— Mike Cazayoux, Brute Strength Training

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Casey and his team were responsible for managing the marketing team and developing strategy for the company. His people management capabilities really stood out for me. He focused on positive, patient and consistent communication with the team. He offered himself for breakout sessions to provide deeper guidance to individual teammates. Casey and the CMOx team were responsible for managing the organic campaign surrounding a major book launch—key strategy for marketing the book, e-mails, customer retargeting and content development.

This book launch was the  centerpiece of our marketing strategy, and the CMOx team did an excellent job  keeping a small team focused on our goals of introducing the book to a wide range of affiliates and direct to consumer as a funnel for our products. The book launch in  February 2018 was successful and Casey’s team was a significant part of that success. The CMOx team also developed priorities and projections associated with new  marketing initiatives, such as customer reactivation, e-mail nurture, influencer development, and expansion from organic to paid campaigns. The CMOx team developed detailed recommendations, high level budgets and revenue targets for approximately twenty distinct campaigns and greatly helped organize our thinking around them.

Critically, they also recommended trusted consulting firms and agencies for us to work with and introduced us to their respective teams. Casey and the CMOx team are positive, intelligent, process-driven and articulate  marketing professional whom I greatly recommend to other growing companies in need of high level digital marketing management.

— David Urman, Best of Organics & DrKellyann.com