Grow faster with a fractional CMO
Expertise You Need
Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a fractional CMO to provide a comprehensive marketing plan for your business.
Cost You Can Afford
You don’t need a top-heavy organization with a full-time CMO on staff. A CMOx will provide you with the insights and reporting you need, without the high price.
Self-Managing Executive
A CMOx will lighten your workload by managing all aspects of your company’s marketing department. From vendors to employees, the CMOx acts as an executive.
FREE REPORT: 7 Marketing KPIs all CEOs Must Know
If you’re a CEO, you need to be tracking these seven marketing and sales key performance indicators.
A few of our recent wins…
- Took a beverage company from $702,371/month to $1,051,224/month (and growing) in 35 days
- In five months, we increased a fitness programming company’s customer lifetime value by 2,175%
- We helped a health-and-fitness company increase their recurring monthly revenue by 71% from a single product ($59,869/month to $102,339/month) with a stress-free launch model
- Increased another fitness company’s continuity length by 28% with a single campaign that cost less than $200 to deploy
- In just 60 days, we increased monthly recurring revenue by $47,311 for a digital, assessment-based business
- Moved one CEO from working IN the business to working ON the business by building systems that allowed him to leave the day-to-day operations
- Supported one futuristic CEO in launching two books to the New York Times Best Seller list, and in raising $1.05M in a Kickstarter crowdfunding campaign
- Laid out book launch strategies for two doctors who both wanted product sales over a New York Times listing
- Generated over $500,000 in immediate cash for one personal development client who needed fast cash to pay off a looming debt
- Increased an eCommerce store’s qualified website visitors from 196,504 to 1,107,653 in 7 months
- … and many, many more
Maximum Growth in Minimum Time
If your organization has yearly revenue between $2-20M, hiring a fractional CMO from CMOx® will allow you to keep capital free to on-board the experienced implementers necessary to accomplish your vision.
LEARN MORE ABOUT CMOx »PART TIME CMO, FULL TIME RESULTS
Hire an experienced CMOx® as an Outsourced CMO to map your sales and marketing funnels, review your team’s strengths, and provide expert strategy on how you can grow…
Fractional CMO for Private Equity
Don’t let your holdings fail at the hands of businesses with half-baked marketing strategies. Our CMOx’ers can help your companies grow fast and profitably…
What is a Fractional CMO?
A fractional CMO, or fractional chief marketing officer, is a marketing leader who can step into your organization and fulfil the most critical functions of the CMO role. Hiring a fractional CMO means that you do not have to pay for a full-time c-suite employee to have a robust marketing strategy developed and deployed. A process-driven fractional CMO can identify the right marketing strategy for your organization, ensure the right team members are onboard to achieve the outcomes, and then lead those team members.
Read more: What is a Fractional CMO?
Our Fractional CMO Services
We help business owners of startups as well as established businesses by improving their current marketing campaigns with our expert marketing leadership in the form of the highest level non-full time marketing executive, the Fractional CMO.
Our proprietary methodology, the Functional Marketing® Framework is proven to improve your current marketing programs, marketing results, and the way the marketing team runs: from dysfunctional to functional. It uses metric-driven decision-making and our Fractional CMO expertise to reach your business’s goals.
OUR SERVICES »Why You Need a Fractional CMO
In today’s world, having the fixed cost of an in-house, full-time CMO is often unnecessary. A process-driven fractional CMO certified by CMOx provides your organization with marketing strategy, allowing you to achieve your growth goals.
We believe that marketing should produce sales, which is why our certified fractional CMO’s take a rigorous review of your current sales strategy. These fractional CMOs dive deep into what your team is doing right now, so that they can provide additional jet fuel to your efforts.
Growth marketing lead by a fractional CMO is the best of two traditional roles: The full-time CMO and a marketing consultant. Most marketing consultants offer short-lived engagements which leave companies like yours wanting more. The full-time CMO often comes at the cost of not having enough capital to fully execute all their campaign ideas.
As you consider a fractional CMO for your high growth business, consider the cost of not having a marketing leader. Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are under-qualified for the role.
By hiring a fractional CMO from CMOx, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.
What some of our clients are saying…
Casey and the [CMOx Team] were a god send to LifeAID. With their guidance, we were truly able to get our house in order and bring our marketing into the 21st century.
Casey and the [CMOx Team] were a god send to LifeAID. With their guidance, we were truly able to get our house in order and bring our marketing into the 21st century. Our campaigns and funnels are now trackable at every step and producing predictable ROIs. Casey is a brilliant strategist and is always on top of the latest and greatest strategies to bring your business to the next level.
— Aaron Hinde, Co-Founder, LifeAID Beverage Company
In 2017, we hired CMOx® to conduct a thorough analysis of our SuperCamp website and marketing efforts. We were very satisfied with their final deliverable, which included a comprehensive Functional Marketing® Systems Map for our lead capture and nurturing.
In 2017, we hired CMOx® to conduct a thorough analysis of our SuperCamp website and marketing efforts. We were very satisfied with their final deliverable, which included a comprehensive Functional Marketing® Systems Map for our lead capture and nurturing. [Their] recommendations have been extremely valuable in terms of improving our marketing ROI and onboarding our newly hired Director of Marketing. In addition, [they were] very professional to deal with and equally thorough in [their] communication, including providing clear call agendas and follow-up notes for all meetings.
— Bobbi DePorter, Quantum Learning Network & SuperCamp
When I started working with Casey and the CMOx® team, my business was successful but completely unpredictable. We had no tracking or analytics in place, we had poor systems around our product launches, and we really had zero confidence when it came to our marketing.
When I started working with Casey and the CMOx® team, my business was successful but completely unpredictable. We had no tracking or analytics in place, we had poor systems around our product launches, and we really had zero confidence when it came to our marketing. Within the first 90 days of working with the CMOx team, we had a full eCommerce analytic dashboard setup, they helped completely dial in and systemize our product launches, and they gave us the confidence we needed to lean into our marketing efforts and grow our business. They helped us find and train our director of operations who would become one of our biggest assets. They were constantly brewing up creative, out-of-the-box ideas like gamifying our program by creating a “patch system” where members could earn different patches for reaching milestones in the program. We saw a significant increase in retention from that specific idea. I thought we were hiring these guys for help with marketing, but they ended up helping us with every single part of our business. They are creative, professional, and truly care about making an impact.
— Mike Cazayoux, Brute Strength Training
Casey and his team were responsible for managing the marketing team and developing strategy for the company. His people management capabilities really stood out for me. He focused on positive, patient and consistent communication with the team. He offered himself for breakout sessions to provide deeper guidance to individual teammates.
Casey and his team were responsible for managing the marketing team and developing strategy for the company. His people management capabilities really stood out for me. He focused on positive, patient and consistent communication with the team. He offered himself for breakout sessions to provide deeper guidance to individual teammates. Casey and the CMOx team were responsible for managing the organic campaign surrounding a major book launch—key strategy for marketing the book, e-mails, customer retargeting and content development.
This book launch was the centerpiece of our marketing strategy, and the CMOx team did an excellent job keeping a small team focused on our goals of introducing the book to a wide range of affiliates and direct to consumer as a funnel for our products. The book launch in February 2018 was successful and Casey’s team was a significant part of that success. The CMOx team also developed priorities and projections associated with new marketing initiatives, such as customer reactivation, e-mail nurture, influencer development, and expansion from organic to paid campaigns. The CMOx team developed detailed recommendations, high level budgets and revenue targets for approximately twenty distinct campaigns and greatly helped organize our thinking around them.
Critically, they also recommended trusted consulting firms and agencies for us to work with and introduced us to their respective teams. Casey and the CMOx team are positive, intelligent, process-driven and articulate marketing professional whom I greatly recommend to other growing companies in need of high level digital marketing management.
— David Urman, Best of Organics & DrKellyann.com
Casey helped our company focus on what’s important and not to get sidetracked from our goal.
Casey helped our company focus on what’s important and not to get sidetracked from our goal. He made our goal feel possible by translating it into a plan based on our budget. To keep us on track, he recommended the appropriate marketing mix, so that we could target less, but more useful platforms. Through research and listening, he could speak quickly as an insider and empathize with our privacy-focused audience. We’re really pleased with the workshop he provided and the direction we received!
— Lacey Althouse, Fastmail