Ep #19: My Vision For You, Direct Report

As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with diverse voices, and solving bigger problems!

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:

 
 

Always have an updated vision of where you see each of the people who report directly to you. What larger role do you see for them? Create a gap between where they are and where you think they can ascend to.

You need to enroll your direct reports in the vision you have for them and push them toward it. Give them the encouragement they need.

Champion the success of the people on your team!

Build the “dream team” for your client that you know you can depend on.

Ask your direct reports what they need to do to get to that next step. Empower them to solve those bigger problems.

You don’t want to be the CMO of a company where everyone just listens to everything you say. You need people who will push back against your ideas, bring in new ideas, and provide their unique perspectives.

Quote of the show:

 

”You want people to start solving for their own ascension

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

FREE RESOURCE

Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.