Ep #19: My Vision For You, Direct Report

As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with diverse voices, and solving bigger problems!

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Episode highlights:


Always have an updated vision of where you see each of the people who report directly to you. What larger role do you see for them? Create a gap between where they are and where you think they can ascend to.

You need to enroll your direct reports in the vision you have for them and push them toward it. Give them the encouragement they need.

Champion the success of the people on your team!

Build the “dream team” for your client that you know you can depend on.

Ask your direct reports what they need to do to get to that next step. Empower them to solve those bigger problems.

You don’t want to be the CMO of a company where everyone just listens to everything you say. You need people who will push back against your ideas, bring in new ideas, and provide their unique perspectives.

Quote of the show:


”You want people to start solving for their own ascension

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