You’re an expert at investing in founders, especially founders who have a big vision, but as you clearly know, vision alone isn’t enough to make a company thrive.
When a company is founded, the strengths of the founders make up the cornerstones of the company; if the founders have direct sales experience, they will build a company that tackles sales effectively. If they are technical founders, they will build a robust solution. But if they’re not marketing founders, they won’t find it intuitive to develop a multi-channel marketing strategy.
Don’t let poor marketing and lackluster customer acquisition get in the way of the business’ vision.
The underlying cause of so many businesses failing isn’t because of a lack of ideas. They fail because they can’t acquire customers profitably.
We’ve helped over 150 companies grow with better marketing. Let our experienced CMOx’ers dive into your portfolio and work closely with the founders to build marketing calendars, define ideal customer avatars, calculate acceptable cost-per-acquisition of a new customer, and lay out the marketing strategies needed to reach the growth numbers that investors need to see.
Our CMOx’ers are self-managing, meaning they will own the relationship with your companies and report back to the point of contact at your firm each week to provide clear KPIs, marketing strategy, growth plans and status on all active campaigns. Your CMOx will lead in the marketing department, helping the companies find qualified marketing and technology talent to perform the necessary tasks for growth.
A part-time CMO, or fractional CMO as we’re called in some circles, gives your holdings the benefit and insight of a CMO without tying up all the capital that is needed for implementation and growth. Your companies will have confidence in direction through our unique Exponential Marketing Framework™ process, along with leadership and key decision making.
You will be able to free up the capital from a full-time C-level hire while gaining the ability to hire the right service providers to implement your vision. You’ll get a clear customer acquisition and retention strategy deployed and improving like a well-oiled machine.Schedule a Time to Talk »