Part-Time Chief Marketing Officer
What is a part-time Chief Marketing Officer?
A part-time CMO fulfills the role of the senior, C-level marketing executive but on a level based on the needs and resources of your business instead of strictly on a full-time basis.
Does your company need a chief marketing officer (CMO) to develop your marketing team, but you simply don’t have the hours or budget to hire a full-time marketing executive? Consider working with a part-time / fractional CMO (fCMO) instead. These professionals offer the same expertise and insight as their in-house counterparts, but on a part-time basis—and often for a fraction of the cost.
Part-time CMOs can tailor their services to your needs and resources, meaning you can benefit from their leadership and industry knowledge on a budget.
Could your business benefit from the guidance and experience of a marketing executive? CMOx is a fractional CMO company that trains and supports some of the most sought-after executives in the business. Contact us today to connect with an experienced, knowledgeable part-time CMO.
A Part-Time CMO Leads Your Marketing Team
A part-time CMO is a marketing expert who provides strategic guidance without demanding an expensive full-time salary. Instead, they’ll work with you on an as-needed basis to provide the leadership your marketing process needs to be successful.
Though they may spend more time in-office as you grow, the best part-time CMOs understand how to use their time effectively. They’ll know exactly what requires their attention and how to develop your marketing teams to work efficiently and independently.
Benefits of Hiring a Part-Time CMO for Your Business
Control Over ScopeMost businesses need a CMO, but those under $30m per year in revenue, do not have the need for one at 40 hours per week. This often means that the CMO ends up doing tasks that are not appropriate for their experience or pay. The business ends up overpaying the CMO for their hourly tasks. Bringing in a part-time CMO means that you can hire a marketing leader of the caliber that you need, without them having to go outside of the core responsibilities of a CMO.
Lower Costs, Greater ValueThough cost savings is one of the greatest benefits of hiring a part-time CMO, many companies find fractional marketing executives have greater experience, knowledge, and insight than in-house CMOs. For example, many fractional marketing leaders have experience across multiple industries and businesses. This insight can be invaluable when it comes to finding creative solutions for getting ahead of the competition.
Experienced Marketing LeaderPart-time CMOs often work with several clients at a time, which means they’ve had experience with the following:
- Marketing many different products and services
- Advertising to a wide variety of audiences
- Developing location-specific strategies in multiple locations
Does Your Business Need a Part-Time CMO?
If your business is struggling to develop and launch successful marketing campaigns, an experienced marketing professional can definitely help you develop solutions. With part-time CMOs, a limited budget isn’t a problem, as their rates are much lower than full-time CMOs.
Below are some common problems a part-time CMO can help you resolve.
Your Marketing Team Needs Stronger Leadership
Strong leadership is crucial to having a successful marketing team. Marketing leaders must be capable of balancing decisive action with support and guidance.
Additionally, since part-time CMOs are only with your marketing teams for a short time each week, it’s in their best interest to learn your company culture and team structure very quickly. That means getting to know individuals right away, which helps foster trust through familiarity.
You Need a Solid Marketing Strategy
Part-time CMOs are excellent at taking the reins of your marketing strategy and redirecting it to foster success. Since their time with you is limited, they know how to analyze what you’re already doing, pinpoint issues, and develop efficient solutions. Rather than reinventing the wheel, part-time CMOs frequently strengthen and build on what you’re already doing to save time and money.
Your Business Doesn’t Need a Full-Time CMO
If your business is under $30m per year in revenue, you simply may not require a full-time CMO. A part-time CMO can be there on an as-needed basis to help increase your business’s earning potential and customer base.
However, certain businesses—like local restaurants—may not aspire to become nationwide sensations, preferring to cater to a smaller demographic. In these cases, a part-time role can offer the marketing leadership you need at a price that works for your company.
Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.
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