Ep #20: Marketing Your Business is Different

It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey is answering. You’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.

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Episode highlights:


Great marketers usually are great at marketing a company, client, etc. but struggle when it comes to marketing themselves.

Think of a few things you’ve done recently and try to put that into a pithy, attention grabbing headline that will convert. If you’re struggling with doing this, don’t worry, it’s normal.

Make a list of all of the great things you’ve done in your work and then narrow it down to the five most powerful examples.

When making a claim about what you can do, you need to have overwhelming proof to support it.

Write a throughline of your life and work and the great things that you’ve done. Apply your experiences to a story about you which explains, “I’ve done this before, I can do it for you.”

Quote of the show:


Your ability to market another company is not the same as your ability to market yourself”

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