Great marketers usually are great at marketing a company, client, etc. but struggle when it comes to marketing themselves.
Think of a few things you’ve done recently and try to put that into a pithy, attention grabbing headline that will convert. If you’re struggling with doing this, don’t worry, it’s normal.
Make a list of all of the great things you’ve done in your work and then narrow it down to the five most powerful examples.
When making a claim about what you can do, you need to have overwhelming proof to support it.
Write a throughline of your life and work and the great things that you’ve done. Apply your experiences to a story about you which explains, “I’ve done this before, I can do it for you.”
”Your ability to market another company is not the same as your ability to market yourself”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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