Ep #21: Becoming a Fractional CMO While Being Full Time

You don’t have to worry about going all in to start out as a Fractional CMO! Casey is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.

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Episode highlights:


When starting off as a Fractional CMO, you don’t have to go headlong into it with an all or nothing attitude. You can take steps and start off by just getting your first client.

What would you think about becoming a Fractional CMO if you were able to charge a client $5,000 per month while only working a few hours each week?

You can service clients from other time zones in order to work with them during hours that won’t conflict with your full time job.

Being a Fractional CMO is about providing value to a company that you alone are able to give them. Companies know they need to embrace marketing; and to do that they need a marketing leader who can lead their team.

Quote of the show:


This is about you offering super high value outcomes for the organization”

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