Ep #22: From Novel to Timeless

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:


If you are always chasing the newest marketing techniques, you may find temporary success but in order to stay caught up on the bleeding edge tactics, you will have to constantly reinvent yourself.

Rather than constantly trying out the latest marketing fad, invest your time and effort into becoming great at those foundational principles of marketing that are slow to change.

There is a great value in mastering these principles. These will transcend your niche and even your industry and allow you to provide value to businesses for a long time.

The CMO’s role is not to be the person who does every little thing, rather it is to build an amazing marketing team. Each member of which is then able to specialize on the finer aspects of the solution.

Quote of the show:


The solution as a CMO is rarely to roll up your sleeves and do it yourself, more often than not the solution as a CMO is to delegate it to someone else”

Locations CMOx® serves

Copyright 2023 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.


Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.