Episode highlights:

If you want to grow in your career, you need to look for bigger clients that are able to satisfy your needs. If you are good with clients in a specific industry look for larger scale clients in that industry.

At its base, punching up is all about finding a new client that is ten times the size of your current client.

With these bigger companies, you will be solving bigger problems, which in turn means that you can charge higher rates because you will deserve them.

If you’re not a Fractional CMO right now, what opportunities are there for you to punch up within your own organization and take on more responsibilities in marketing?

With taking on bigger clients, the problems get bigger which makes the pressure on you increase. However, when you can make successful decisions at this level this is where you can really make a good name for yourself.

If you are serving companies that are under $10 million per year, you need to punch up to the larger clients. If you don’t, someone else will and you will miss out on those mid-market opportunities.