As a CMO, some things may be old hat for you, but when you assign them to your team, it may be new for them and you will face some natural friction.
New and different things take longer than you think they will because there are so many roadblocks that you won’t think about during the planning phase.
When you hire a new employee, every task, process, etc that you give them is new and different to them.
There are two types of tasks that you can assign your team, routine tasks and new and different tasks. You want the new and different tasks to become routine tasks for your team.
Try to delegate tasks to the right people based on the type of task. Some people work best when solving new and different tasks, while others thrive with routine tasks.
If you need help with routine tasks, look for traits like consistency when interviewing new candidates. The same goes for looking for help with new and different tasks.
”New and different things take more time than we tend to anticipate”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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