Ep #27: Retail Therapy vs. Replacement Therapy

Learn how to get yourself to a point where you are financially secure, you love the work that you do, and you love the people you work with. Casey Stanton opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:


Replacement therapy is the idea that you can replace the clients that you don’t love with more of the clients that you do love.

What would it be like for you to replace your least favorite client? You can replace them and you can replace them with clients you like better and who pay you more.

A good test of whether you like a client is if you would go out and have a drink with them if they were in town. If that doesn’t sound appealing, you should probably replace them.

Before you can safely move on from a client, you need to build up a pipeline of qualified businesses and people that you want to work with.

Creating this pipeline allows you to have a real choice in who you work with without facing large financial risks.

When you enjoy the work, you are more energized to do it and you can be more creative and have a more effective capacity.

Quote of the show:


Companies want to hire you as a fractional chief marketing officer… They want to be served by you”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

First Name*
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.


Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.