Replacement therapy is the idea that you can replace the clients that you don’t love with more of the clients that you do love.
What would it be like for you to replace your least favorite client? You can replace them and you can replace them with clients you like better and who pay you more.
A good test of whether you like a client is if you would go out and have a drink with them if they were in town. If that doesn’t sound appealing, you should probably replace them.
Before you can safely move on from a client, you need to build up a pipeline of qualified businesses and people that you want to work with.
Creating this pipeline allows you to have a real choice in who you work with without facing large financial risks.
When you enjoy the work, you are more energized to do it and you can be more creative and have a more effective capacity.
”Companies want to hire you as a fractional chief marketing officer… They want to be served by you”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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