Ep #28: War Time vs Peace Time Leader

Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Casey Stanton is providing you with a mental model to mold those foundations you need to help your team. You’ll learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:


Use the “War Time/Peace Time” mental model to adapt to the situation you’re facing as a leader. There are things you must do depending on the situation and if you don’t do them, you’re team will face burnout, won’t be able to execute, and miss outcome goals.

Times of peace are when times are good and the company is doing well and is profitable. Use this time to build repeatable systems! Look long-term at what kind of support and education the team needs.

Is your team committed to their own education? A small step to foster this could be buying everyone a book and having a monthly book report. You want your team to take on the “solve bigger problems” mentality just as you are.

In times of peace, encourage teamwork, both interdepartmental and cross-departmental. You need to see how well they can work together in peacetime. Also, lay the foundation of good communication cadences during times of peace.

When things are good, you should be proactively depositing into the bank account of relationships that you have with every single person on your team. By being this kind of leader during peace, you will have the respect you need during war.

If you are a good peacetime leader, in times of war, you are able to ask people to work longer hours, load up their plates, and stress your systems.

You need to have your team in the foxhole with you so you can collectively push and fight together every day. This level of commitment is built on respect and sense of purpose.

Quote of the show:


You won’t hit your outcome goals in these times of war if you don’t do the right things in times of peace”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

First Name*
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.


Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.