Ep #3: Being a Selective CMO

Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency. Wyatt gives some great advice about running a business, developing talent from within, and how to pitch companies on becoming their Fractional CMO.

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Episode highlights:

 
 

For many business owners, their SEO rank is not as important to them as whether or not their phone is ringing.

By becoming a Fractional CMO, you can help a business much more than if you were just their outside marketing agency. It allows closer connection to that business’ problems and their successes.

In approaching a company to hire you as a Fractional CMO, emphasize how you want to help the company and be a part of it. One example of this would be explaining the role you want to play in the company and ease the workload of the owner, CEO, etc.

When pitching a company on hiring you as Fractional CMO, ask, “If I took all of the marketing stuff off of your plate, how much easier would your life be?” This is a great way to frame the proposition in their mind.

The CMOx Asset Audit Questionnaire is a great tool to use when considering working with a company as their Fractional CMO. It allows you to get a fuller picture of the business and by being interested in the whole company, it shows you actually care about the business.

Many corporations are “asleep” when it comes to understanding their brand and reputation. An easy way to get a snapshot of a company’s reputation is by checking reviews on Google, LinkedIn, GlassDoor, etc.

Some companies are moving towards using AI for repetitive marketing tasks, such as copywriting. In the future, marketing prices will likely be driven down by the emergence of AI and offshore labor both becoming cheaper and more viable options. What remains constant is Leadership.

It doesn’t take rocket science to revolutionize a business, you just have to really execute on the basics.

Quote of the show:

 

At the end of the day, I don’t think business owners care about rank as much as they do about their phone ringing”

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