Ep #32: Should You Follow Weak Leaders?

The Fractional CMO Show - Should You Follow Weak Leaders?

What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but this week, Casey has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems.

Apple PodcastsSpotify
The Fractional CMO Show - Should You Follow Weak Leaders?

Episode highlights:

 
 

Even when you are very selective with the clients you serve, sometimes the CEO’s behavior is hidden until you have started working with them for a few weeks or months.

Short of coaching the CEO yourself, encourage them to adopt a system such as EOS (Entrepreneurial Operating System) and hire a certified EOS implementor.

This forces the CEO to have a measurable vision.

When the leader approaches you with a new project, explain to them the opportunity cost that moving the team to this plan from their current project.

They can decide if it’s worth it to them to abandon the project to adopt a new idea.

If you think what the CEO is suggesting is wrong, you need to speak up. You are there to help grow the company, not to be an order taker. You are being compensated to have a voice.

Quote of the show:

 

”It really isn’t your responsibility to coach the CEO”

All Episodes

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Schedule a Call
Become a CMO
Copyright 2025 © CMOx, a division of Solve Bigger Problems, LLC

Locations CMOx® serves

  • New York
  • Philadelphia
  • Los Angeles
  • San Francisco
  • Chicago
  • Houston
  • Dallas
  • Austin
  • Miami
  • Atlanta
  • Denver
  • Boston
  • San Diego
  • Seattle
  • Portland
  • Minneapolis
  • Milwaukee
  • Detroit
  • Phoenix
  • Washington D.C.
  • St. Louis
  • Toronto
Copyright 2025 © CMOx, a division of Aspen Ventures, LLC

Which one of the following best describes you?

I am looking for a Fractional CMO
I want to become a Fractional CMO
Top 7 Marketing KPI's CEOs Should Know

Now just let us know where to send the free report...

  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.
The Fractional CMO Method book

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

GRAB YOUR COPY

To keep watching, fill out the form below!

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Last Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your annual revenue?*
How soon are you looking to hire?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Last Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your annual revenue?*
How soon are you looking to hire?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Last Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your annual revenue?*
How soon are you looking to hire?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Last Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your annual revenue?*
How soon are you looking to hire?*
This field is for validation purposes and should be left unchanged.
9 Traits of A Dysfunctional Marketing Department

Now just let us know where to send your copy...

First Name*
Last Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your annual revenue?*
How soon are you looking to hire?*
This field is for validation purposes and should be left unchanged.
How to Identify Great Fit Fractional CMO Clients

Now just let us know where to send your copy...

Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.
Your Marketing Department Scorecard

Now just let us know where to send your copy..

First Name*
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*

TCPA
This field is for validation purposes and should be left unchanged.
Top 7 Marketing KPI's CEOs Should Know

FREE RESOURCE

Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.

DOWNLOAD YOUR FREE REPORT NOW