Even when you are very selective with the clients you serve, sometimes the CEO’s behavior is hidden until you have started working with them for a few weeks or months.
Short of coaching the CEO yourself, encourage them to adopt a system such as EOS (Entrepreneurial Operating System) and hire a certified EOS implementor.
This forces the CEO to have a measurable vision.
When the leader approaches you with a new project, explain to them the opportunity cost that moving the team to this plan from their current project.
They can decide if it’s worth it to them to abandon the project to adopt a new idea.
If you think what the CEO is suggesting is wrong, you need to speak up. You are there to help grow the company, not to be an order taker. You are being compensated to have a voice.
”It really isn’t your responsibility to coach the CEO”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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