Ep #34: Block Your Calendar

Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! In this episode of Fractional CMO Show, Casey discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:

 
 

To avoid prospecting feeling like a chore that you know you have to do, block out time on your calendar. Create times that are specifically just for prospecting.

Beyond simply scheduling the time to prospect in your calendar, you need to approach it strategically and, more importantly, you need to actually do the work during that timeframe.

You need to honor your own time with the same reverence you have for other people’s time. When you start engaging with a project and someone else has their own problem, it can be hard to avoid dropping everything to plunge into helping them.

Right now, create a recurring time in your calendar for two hours, twice a week to prioritize prospecting.

Your calendar reflects your priorities in life and if you are not scheduling in time expressly so you can prospect, prospecting is not a priority to you.

Be mindful of your “self-commitment muscle” and remind yourself to show up and honor the times on your calendar.

Quote of the show:

 

If you’re not blocking your calendar, it’s not a priority to you”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

FREE RESOURCE

Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.