You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy’s likelihood of being successful.
If you are currently using webinars in your strategy, you need to use a 1-click opt-in with your invitations as this will boost registrations and save you from losing 70%-90% of the clicks. If you do this, your CTR and RSVP rate should be equal.
When building out your calculator, the first question is, what is your registration timeline?
The baseline metrics that you need to know to build your tool are your open rate, CTR, RSVP rate, and show rate.
In order to start predicting the success of a marketing event, it’s crucial to know what the RSVP and Show-up rates for your events are from every channel.
”Start predicting major outcomes and then understand what has to be true along the way”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.