Businesses either run on an operating system or they don’t. The leading operating systems for businesses are the Entrepreneurial Operating System (EOS) based on the book Traction. Operating systems provide structure for businesses to function.
Other common business operating systems include Ryan Deiss’s ScalableOS, Scaling Up, and Objectives and Key Results (OKRs).
Operating systems outline the cadence for meetings, topics of discussion, the attendees for certain meetings, how reporting is done, how data is shown, and their strategic planning.
When starting EOS, it’s great to hire a certified EOS Implementor so that everyone can be on the same page every single quarter. They have a great quarterly process that brings together all of the leaders in the business.
ScalableOS is very marketing-centric and works better in cases where the company is focused on e-commerce. However, Scaling up and OKRs are largely applicable to most businesses.
Companies using an operating system are great targets for Fractional CMOs if they fit the rest of your criteria. This is a sign the company has focus which results in predictable success.
When you step into a business that’s using an operating system, you’ll be able to get so much more done because everyone is already focused on the outcome.
”These different operating systems that a company can run, first of all, are a great sign for you as a Fractional CMO”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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