There are reasons to pursue both immediate results and delayed results for your clients as a Fractional CMO.
Immediate results for your client are great to justify your fee by producing in the first month or quarter. But remember, you can only ride that wave for so long.
Start laying the groundwork for tactics that produce delayed results right away as they take more time to ripen. During this time, you should also pursue some immediate results so that the client sees at least some value right away.
As a marketer, when you hear “discounts” you should think “yuck”. However, they can be effective at pushing well-qualified customers that are waiting for the right time over the edge. Overtime discounts provide diminishing returns.
Using ads, email, and social media can provide immediate results along with remarketing and new or repackaged product offerings. These too have limited wells to draw from.
Examples of tactics that offer delayed results include partnerships, SEO, CRO (Conversion Rate Optimization), ads, and data insights.
”There’s this mental model that you have to hold onto, which is what can I do that provides an immediate result? And what can I do that can provide a lasting result?”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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