Episode highlights:

The problem with being a consultant is the constant revolving door of prospecting for new clients when your contract runs out, whereas a Fractional CMO can serve as the CMO for multiple companies for extended periods, even months or years.

You have to have complete control over your pipeline. That is your key to success as a Fractional CMO. You are the only one that can get you from where you are now to your goal.

Many consultants only have a 30-90 day playbook to use and once it’s done, so is their contract. By serving your clients more effectively with the Fractional CMO Method, you will extend the length of your contracts.

While branding and web design are great and important parts of marketing, if you’re more focused on them than the results that they generate, you’re going to find yourself out of a job.

You need to generate actual results for your clients that are outsized to your cost. Producing that big impact for them is how you stick around.

A marketing agency is not a Fractional CMO. A Fractional CMO is a person who is a stakeholder inside the business whose job it is to build and lead the marketing team.

A company doesn’t get successful by being well-rounded and doing all of the marketing campaigns, it becomes successful by being deadly at a few of them and building a dynamic marketing team inside the organization.