Ep #46: How does a Marketing Dashboard Help a CMO?

The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes.

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Episode highlights:


You can become a successful Fractional CMO by reviewing every week, dashboards and scorecards that show you the health of a business, to the point that by looking at a graph or numbers, you can tell if the business is going in the right direction or not.

If you notice that the business is going in the wrong direction based on the dashboard or scorecard, you can then ask for more details, figure out why it’s happening, and resolve the problem.

When you are growing a company, you need to be focused on the timeframe that you want to grow the company by and know what success looks like.

Without clarifying your goal, you will be taking actions that don’t actually impact the outcome that you need. Once you identify the outcome you need to achieve, you can take intentional actions to reach it.

With your goal and timeframe defined, you can track your progress and measure whether you are on or off track to hit your goal. You’ll know when you’re behind schedule because it’s been tracked which allows you to a proactive decision to right the ship.

Scorecards help you focus on exactly what the problem is so you can go solve it by providing great insights into the situation.

A properly set up dashboard will show you data that is actionable and that will help you solve the biggest problems.

Quote of the show:


A scorecard and a dashboard will change everything for you”

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