Ep #49: The Hedonic Treadmill and the Will to Grow

Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method.

In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on.

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Episode highlights:


The Hedonic Treadmill is the concept that people return to a relatively stable level of happiness despite major life changes. This is relevant for Fractional CMOs because once you reach your desired outcome, you’ll still be hungry for more.

People are very bad at predicting what their emotional state will be when they reach a certain goal. This is especially applicable when it comes to thinking about future income and what level you would need to reach to then make a lifestyle change.

Income levels for Fractional CMOs don’t have an upper limit. This is one of the reasons that the outcome you have in mind when beginning as a Fractional CMO needs to be about more than just the money, or else you won’t find satisfaction.

It’s a great time to self-reflect. Ask yourself what you really want in all facets of your life.

As a counter to the Hedonic Treadmill, you need to have a plan for your money. If you don’t have a plan for it, you’ll just get sucked right back into the cycle of just wanting more.

A Pyrrhic victory is a win that inflicts such a devastating toll on the victor that it is tantamount to defeat. For example, your victory comes at the cost of your health, your relationships, etc.

What got you here won’t get you there. Spend the time to figure out where you want to go and then discover how you’re going to get there.

Having a community around you makes achieving your goals quicker and more fun. A community of energetic people will help get you energized to reach your goals.

Quote of the show:


There is nothing quite like a person who is on a mission to make something happen”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

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