Ep #5: Resilience and Reverse-Engineering

Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces. Armen also shares his experience on how to face many of the problems that Fractional CMOs confront every day.

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Episode highlights:


The importance of being resilient cannot be understated, especially when it comes to business. The first year of just about anything is difficult. Embrace the grind and grow from it!

Make sure you know exactly what you want to do before you start doing it. If you don’t know the destination, how will you know when you get there? Determine what you want to do and then reverse engineer a way to do that and break it into doable pieces.

It is a fact of life that there are some things that you just can’t prepare for. When things like this happen, it’s imperative to push past them. Recognize any mistakes made and learn from them, but don’t waste time and energy on things in the past.

Everyone will try to give you advice about pretty much everything. It’s important to listen to everyone and be respectful, but ask yourself, “Are they where I want to be in relation to the topic they are talking about?”

Unfortunately, a lot of people have had bad experiences with marketing agencies, consultants, etc. As a Fractional CMO, it’s on you to overcome a prospect’s opinion of marketers by understanding what they’ve dealt with and communicating your plan.

A “blueprint” that you can adopt to each client you work with is a great way to clearly explain what you’re going to do and how you’re going to do it. You should say to the client, “I’m here to help, and here’s how I’m going to help.”

An amazing benefit of being a Fractional CMO is that you can choose to work with clients that help people in ways that you can see. You can select clients who are helping others which can make the work very fulfilling!

Quote of the show:


”I don’t want to be a headache for you and I will not allow you to be a headache for me

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