The Streisand Effect refers to the phenomenon that occurs when an attempt to hide, remove, or censor information had the unintended consequence of increasing awareness of that information. This frequently happens through the internet.
As marketing leaders, when you are faced with certain situations, you need to ask if it is better to address the situation or stay quiet and let the situation pass by.
These are the highly consequential decisions you have to make as a CMO. Being a CMO means solving bigger problems by taking accountability and owning the outcomes of their decisions.
The Streisand is a powerful mental model that allows you to see the possible outcomes of a solution to a problem so that you can weigh whether or not it’s worth the risk.
”That’s what it means to be a CMO. It means to solve bigger problems and be able to take accountability and own the outcomes of them”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.