Ep #59: Offers VS Enterprise

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what to consider when selecting clients as a Fractional CMO to determine if they could be a potential long-term client for you.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:


When you are evaluating prospects, it’s important to see if they have the potential to be a long-term client for you. The distinction to look for is whether they have a collection of offers or a business with more enterprise value.

One example of an offer is a company that sells an individual product, such as car seats for dogs, where the success outcome is simply selling the product rather than a business with enterprise value.

Business owners that provide an offer are usually very open to testing. They usually employ copywriters, funnel builders, and media buyers.

The downside of offers is that they generally have a shelf life. Sometimes the shelf life can be a decade, while other times an offer’s shelf life is a season.

The two main reasons Fractional CMOs should avoid working with clients that provide offers are the chaotic energy that is inherent in offers and there is nothing of enterprise value being built. Without enterprise value, the business tends to be unsellable.

One sign that a company has enterprise value is that it has a sales team. Two additional signals are that the company is making strategic relationships with other companies and that the company is investing in itself. An example of the latter is investing in a CRM.

Quote of the show:


If you are working with a company that does a couple million a year at a minimum and doesn’t have a CRM, you’re probably going to struggle”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

First Name*
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.


Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.