Ep #61: Core Values

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode of Fractional CMO Show, Casey explains why core values are important for Fractional CMOs and shares a few core values that you should instill in the teams you build and lead.

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Episode highlights:


Core values matter. They aren’t just another form of weightless corporate speech. In practical terms, you should use core values to make hiring and firing decisions. Core values help put a name to the intangible behaviors and attitudes we believe in.

If a team member is falling short on a core value, make it known to them and coach them up. If they ultimately don’t improve and don’t exhibit that core value, you need to let them go.

When you let someone go, you give them an opportunity to find somewhere else that fits their core values better. This is better for them than trying to force themselves to fit your team’s core values.

  • Suggested Core Value 1:
    Solve Bigger Problems. This focuses your team on thinking about the outcomes of their actions and solving for “the big stuff”. When given an important outcome, they’ll think big picture and find solutions that will work long term.

  • Suggested Core Value 2:
    Get In The Foxhole. When a team member falls off track with an objective, the whole team surrounds them and helps them in any way they can and this should happen without having to ask.

    Getting in the foxhole also means that you as the leader are willing to scrum the solving of the problem when necessary to make sure that your team is able to put everything into achieving the set objective.

  • Suggested Core Value 3:
    Always Enthusiastic, Always Positive. Your team should believe they are going to succeed, but have plans in place in case of failure. Your team should be enthusiastic about doing the work and the outcome.

Quote of the show:


I only want to work with people that are enthusiastic and positive”

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