Core values matter. They aren’t just another form of weightless corporate speech. In practical terms, you should use core values to make hiring and firing decisions. Core values help put a name to the intangible behaviors and attitudes we believe in.
If a team member is falling short on a core value, make it known to them and coach them up. If they ultimately don’t improve and don’t exhibit that core value, you need to let them go.
When you let someone go, you give them an opportunity to find somewhere else that fits their core values better. This is better for them than trying to force themselves to fit your team’s core values.
”I only want to work with people that are enthusiastic and positive”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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