As a Fractional CMO, you need to accept technology as a part of your day-to-day and lean into it. This does not mean you need to be an expert in tech and cybersecurity, but you do need to think critically from the outside.
It’s important to understand the basics of your clients’ technological infrastructure. Are their servers in the office or in a data center somewhere in California? Who has access?
The number one thing you should be concerned about as a Fractional CMO is customer data. This includes leads, customers, partners, and anything related to them such as purchase history. This data is typically in a CRM tool or data warehouse.
If your customer only uses one username and password for all of their users, there won’t be an audit trail linked to a specific user in case something bad was to happen.
Everyone that works for your client should not have the same level of visibility and permissions which give them access to everything in a tool that the company uses.
Using two-factor authentication is a great way to strengthen your clients’ security. Two-factor authentication requires users to input a code that is sent to their designated cell phone after entering their username and password.
Although it can be painful, a good way to keep your company’s data safe and secure is to lock everyone out of everything and then give them access once they need it.
”The first thing you have to do as a Fractional CMO is to lean into technology”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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