Ep #70: The Leadership Secret to Getting 80 Hours of Labor Done with 1 Hour of Your Time

On this week's episode of Fractional CMO Show, Casey shares how to get more stuff done without working full-time for your client. You’ll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage.

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Episode highlights:

 
As a Fractional CMO, you are responsible for a wide variety of outcomes. Within a given day, you might be in charge of 80 hours worth of work being accomplished for a client. That is the equivalent of having ten direct reports all working eight hours a day.

The two foundations to getting more done in less time are solving bigger problems and delegating everything except leadership. These two concepts are central to attaining success in both work and life as a Fractional CMO.

A key tactic for Fractional CMOs is setting weekly or bi-weekly milestones that track to the progress of a quarterly goal for your team. Build a culture of candidness around the milestones to hold people accountable and find when to help the team if they’re behind. 

To be an effective Fractional CMO, you need to build self-managing teams that can get stuff done and handle most issues. Successful Fractional CMOs with multiple clients don’t micro-manage their teams, they support them from a high level. 

If you hear that someone on your team is off-track of their milestones, you need to reach out to them and ask how you can help them. This team member will be likely to reciprocate this action the next time someone is falling behind their milestone. 

Think of milestones as photograph-able outcomes, such as a webpage being built and deployed, X amount of emails sent, all of the collateral for a live event. Create milestones by breaking down the larger outcome into more manageable pieces

As the CMO, it’s not your job to think through every little detail of each campaign, live event, etc. Your job is to make sure that those details are thought through by someone, and you can then review their work afterward.

Quote of the show:

 

“If you want to micro-manage people, you cannot be a Fractional CMO, have multiple clients, and be very successful.”

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