Ep #71: How to Improve Your Thinking as a Fractional CMO

You don’t get ahead in business by copying what successful people do, you get ahead by copying how they think. This week, Casey discusses how to develop a better way of thinking by using three specific mental models: The Map is Not The Territory, The Circle of Competence, and First Principles Thinking.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:

 
 

If you want to achieve the same success that someone else has, don’t copy what they’ve done or what they’re doing, copy how they think. For example, a company could copy a great ad from a competitor, but without innovating, they’re always going to follow, never lead.

Becoming a more innovative company at the forefront of the market requires a better way of thinking, rather than simply copying what already exists in the market.

The first mental model is “The Map is not the Territory”. A map does not perfectly reflect every detail of a landscape, nor does your best strategy account for every nuance with your client. The simple ideas you want to deploy are not simple.

The second mental model is the “Circle of Competence”. You need to know where your knowledge of a particular topic ends and higher experts in that field to do the work. It’s good to have a base-level understanding of many topics so you know what to look for.

The third mental model is “First Principles Thinking”. While new ideas are extremely exciting, before engaging with them, you need to check if they align with the basic ways to grow a business. Does this new idea help you gain new customers, grow the transaction value, or increase the frequency of repeat purchases? If not, you need to focus on other ideas that will fulfill one of those outcomes.

Add these models to your mindset alongside solving bigger problems and delegating everything but leadership.

Quote of the show:

 

Improving your thinking will improve all areas of your life”

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

Now just let us know where to send your copy...

First Name*
Hidden
Hidden
Hidden
Hidden
Hidden
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.

FREE RESOURCE

Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.