As a Fractional CMO, a Marketing Technician is the minimum viable you need in order to get impactful work done. The job of the Marketing Technician is to execute the strategies you develop within a fractional client, which helps you focus on solving bigger problems.
One of the most important decisions to make when hiring a Marketing Technician is whether they need to be local or if they can be remote. Hiring locally limits the available talent and often costs more. Marketing Technicians also have little prior experience.
When looking for the right person to add to your marketing team, make sure they fit the culture of your fractional client and can be self-directed. If you find the right person, they can grow into a mature role, such as the Director of Marketing, and manage teams.
Mentally, you should always be open to hiring someone if they would be a great fit, even if they currently have a job they enjoy.
Expect the hiring process to take at least 45 days at a minimum. This encompasses every stage a candidate must work through from the interview process, giving their two-week notice, and finally starting work.
For tactics such as SEO, PPC, and CRO, look to hire Tacticians that have specialized experience with their specific marketing tactic. While there is value in having full-time Marketing Technicians, it can be advantageous to hire specialized vendors as contractors.
On the technical side of marketing, you would ideally have the budget to employ someone full-time. When looking for a developer, don’t constrain yourself to only hiring people from one country or who are native speakers of your language. Offshore freelancers can provide cost-effective labor that is also extremely high quality.
”The people that are available to be hired are oftentimes not the people you want to hire”
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
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