Ep #9: A Cautionary Tale on Expectation Setting

So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations. You’ll understand the dangers of overselling, how to set better goals and what to do if you start to see that you won’t be able to reach your goals.

Apple PodcastsGoogle PodcastsSpotify

Episode highlights:


Don’t overset any kind of quarterly outcomes, be very realistic and pragmatic with setting your goals.

Meet with everyone involved throughout the course of the project and make sure that everyone is on track with everything they need to do in order to hit the goal. If you see that you are not on track to achieve the goal, let everyone know and get them all involved in resolving the problem so that you can reach that outcome.

If you are faced with a situation and there is no historical data to base your decision on, do not make a “wild ass guess.” This is a super quick way to lose all credibility and trust.

When you are planning out your goals, you have to really think about the worst-case scenario and extrapolate out what that means for the business.

Even if you make great improvements and progress, if you don’t accomplish the goal you laid out, those around you will disregard your work because it didn’t meet the expectation.

Quote of the show:


”Don’t pick a number because it’s round, pick a number because it’s incrementally larger

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Locations CMOx® serves

Copyright 2024 © CMOx, a division of Aspen Ventures, LLC

Now just let us know where to send the free report...

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

ATtn: Marketer

Ready to Become an In-Demand Fractional CMO?

Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.

Now just let us know where to send your copy...

First Name*
What is your current role?*
What is your current revenue as a marketer?*
Where are you in your Fractional CMO journey?*
This field is for validation purposes and should be left unchanged.


Don’t Miss These Important KPIs that determine your company’s health.

Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.