Don’t overset any kind of quarterly outcomes, be very realistic and pragmatic with setting your goals.
Meet with everyone involved throughout the course of the project and make sure that everyone is on track with everything they need to do in order to hit the goal. If you see that you are not on track to achieve the goal, let everyone know and get them all involved in resolving the problem so that you can reach that outcome.
If you are faced with a situation and there is no historical data to base your decision on, do not make a “wild ass guess.” This is a super quick way to lose all credibility and trust.
When you are planning out your goals, you have to really think about the worst-case scenario and extrapolate out what that means for the business.
Even if you make great improvements and progress, if you don’t accomplish the goal you laid out, those around you will disregard your work because it didn’t meet the expectation.
”Don’t pick a number because it’s round, pick a number because it’s incrementally larger“
We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! It’s a #1 Wall Street Journal Best-Seller and if you don’t love it, I’ll refund every penny.
Success might be slipping through your grasp right in front of you without you knowing. Learn about readily available data that if used properly can lead to exponential growth.