Author Archives: Casey Stanton

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Naftulyev, LLC: Check out Gene’s company here. Beyond Sales: 50 Business Problems Every CEO Needs to Solve: Grab a copy of Gene’s book on Amazon Fractional Chief Operations Officer Gene Naftulyev […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Sign up for help with your Quarterly Planning: Click here to learn more In order to make your success inevitable… in order to make success unavoidable, you need three things: 1.) […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Team Skills Matrix: Grab your copy of the Matrix here Once you have a marketing and/or sales campaign that works for your business, you’ve gotta scale it. But before you scale, […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join It’s incredibly EASY to stay busy as a marketer, or marketing department. From branding, to design, to webinars, Facebook ads, LinkedIn, Instagram, emails, sales automation… the list is literally endless. To […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Marketing is salesmanship multiplied. That means you can’t market your product or service until you’ve successfully sold it. Stop asking friends or employees what they think and start asking people who […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to joinAccompanying Worksheet: Download Episode 4 Worksheet hereCompassionate Avatar Realization Exercise: Grab your copy of the CARE Worksheet here One role of marketing is in differentiating your product or service from your competition […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to joinAccompanying Worksheet: Download Episode 3 Worksheet hereTeam Skills Matrix: Grab your copy of the Matrix hereKolbe A Assessment: Take this important assessment here for $55 Most businesses I speak to don’t need […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Accompanying Worksheet: Download Episode 2 Worksheet Here In this episode, we dive into your motivations for your work. Why did you ever start your company? What’s your vision for your life? […]

Make your marketing profitable by subscribing to Marketing Sucks: Do this right now ? Join the Marketing Sucks community at CMOx Lab: Click here to join Show Notes In July 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impressions, […]

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes When marketing doesn’t work, it suuuuucks. You’ve been there before in your business… working hard to build out a marketing campaign. You might have put in long hours, a big budget or had your team launch a campaign, only for less than stellar results. […]