Solve Bigger Problems
Build unstoppable growth with a Fractional CMO
Grow Faster with a Fractional Chief Marketing Officer
Expertise you need
Cost you can afford
You don’t need a top-heavy organization with a marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.
Self-managing executives
A CMOx® lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts as an executive.
What is a Fractional CMO?
A fractional CMO is a senior-level marketing executive who provides strategy, leadership, and team development on a flexible, part-time basis. Instead of committing to a full-time chief marketing officer, businesses can access CMO-level guidance as needed. This model works especially well for growth-focused companies that want marketing leadership but aren’t ready to invest in a permanent executive hire.
So, what is a fractional CMO in today’s market? Think of it as having an experienced marketing leader who integrates with your team, sets the direction, and ensures execution without the overhead of a six-figure annual salary. With full-time CMOs averaging between $275,000 and $375,000 annually (not including bonuses and benefits), the fractional CMO model offers a lean, results-driven alternative. Whether your needs are 5, 10, or 20 hours per week, a part-time CMO brings executive-level vision and adaptability that scales with your business.
Fractional CMO Responsibilities
- Strategic Planning: Define and lead short- and long-term marketing strategies aligned with company goals.
- Campaign Management: Build and manage multi-channel campaigns, including SEO, paid media, email, social, and content marketing.
- Problem Solving: Diagnose bottlenecks and remove obstacles that slow down growth.
- Team Leadership: Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives.
- External Collaboration: Coordinate efforts with trusted agencies, contractors, and technology partners.
- Market Analysis: Track industry trends, customer behavior, and competitor activity to identify opportunities for expansion.
- Customer Experience: Improve every stage of the customer journey, boosting satisfaction, retention, and loyalty.
- Data & KPIs: Establish clear metrics, reporting systems, and accountability measures so your team operates with focus and transparency.
Your fractional CMO should act as more than just a consultant, they function as part of your executive team, shaping both your marketing execution and broader business direction. At CMO Exponential, our fractional CMOs integrate seamlessly with leadership, ensuring strategy and execution stay aligned.
Your Fractional CMO should have a track record of marketing and managerial experience as well as industry knowledge. Therefore, the Fractional CMO should be the natural leader of your in-house marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s c-suite executives and the marketing talent executing the marketing tactics on a day-to-day basis.
Free report:
7 Marketing KPIs all CEOs Must Know
If you’re a CEO, you need to be tracking these seven marketing and sales key performance indicators.
Download our free report to:
- Stop wondering if your marketing is effective
- Avoid wasting your marketing budget
- Find the source of revenue slowdowns
Ready to Become an In-Demand Fractional CMO?
Claim your copy of my book “The Fractional CMO Method” to learn step-by-step how I grew my Fractional CMO practice to $46,500 a month! You’ll get a crash course on building your Fractional CMO practice, as well as four worksheets to help you win business and serve with confidence.
If you don’t love it, I’ll refund every penny.
– Casey Stanton
Choose Your
Marketing Journey
Fractional CMO Services
Use metric-driven decision-making and our Fractional CMO services to reach your business’s goals.
Hire the highest level non-full time marketing executive, the Fractional CMO.
Our proprietary methodology, the Functional Marketing® Framework is proven to improve your current marketing programs, marketing results, and the way the marketing team runs. From dysfunctional to functional.
We help businesses improve their current marketing campaigns through expert marketing strategy and leadership.
Why hire a Fractional CMO
You don’t always need a full-time CMO; you need the right level of leadership at the right time. Here’s why hiring a fractional CMO often makes sense for growing companies:
Benefits of Hiring a Fractional CMO
- Experienced Leadership: Gain access to senior-level guidance that keeps marketing aligned with business objectives.
- Strategic Growth Roadmap: Build a marketing strategy tailored to your industry; whether SaaS, healthcare, professional services, or private equity.
- Flexible Engagement: From 5 to 25 hours per week, fractional CMO agreements flex to meet your business stage and growth trajectory.
- Fills Leadership Gaps: If your current team lacks executive-level experience, a fractional CMO provides proven expertise to avoid common pitfalls.
- Adaptability: As your business evolves, so does your fractional CMO’s involvement, scaling up or down as priorities shift.
- Marketing Expertise Across Channels: Leverage deep knowledge in digital, traditional, and emerging marketing strategies.
- Performance & Accountability: Implement KPI-driven reporting, weekly reviews, and ongoing performance optimization.
- Fresh Perspective: A fractional CMO identifies missed opportunities and improves campaigns already in motion.
- Efficiency & ROI: Ensure your team and budget are being used in the smartest way possible.
- Go-to-Market Strategy: Launch new products and services with a structured, scalable plan and measurable outcomes.
- Cost-Effectiveness: Secure executive-level marketing leadership at a fraction of the cost of a full-time CMO.
Growth-focused Marketing Strategy & Leadership
Our fractional CMOs are focused on real business outcomes; growth, profitability, and sustainable momentum.
In your first 90 days with us, we’ll assess your marketing systems and rebuild them for long-term efficiency and transparency. Using weekly KPI scorecards, we bring structure and clarity to your campaigns so your team can focus on execution.
Think about what it’s costing you to operate without marketing leadership. And think about the gains when you partner with someone who’s done this successfully again and again.
Don’t risk misaligned campaigns or under-qualified managers calling the shots. With CMOx, you get an experienced fractional chief marketing officer who’s ready to lead your company toward predictable growth and stronger ROI.
Take the first step to success and choose a CMO
Schedule a Call
Ready to talk about how CMOx can help your company achieve maximum growth in minimum time? Click the button and schedule a call with our team.
Maximum Growth in Minimum Time
Ready to talk about how CMOx can help your company achieve maximum sales growth in minimum time? Click the button and schedule a call with our founder and Fractional CMO, Casey Stanton.
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Fractional CMO FAQs
How Does a Fractional CMO Work?
A fractional CMO provides high-level strategic leadership on a part-time basis. They collaborate with in-house teams or manage external partners to implement strategies, optimize campaigns, and report on performance metrics all aligned to your company’s goals.
What Does a Fractional CMO Do?
They lead your entire marketing function. That includes hiring, setting strategy, managing campaigns, optimizing spend, and ensuring ROI. From B2B lead gen to DTC ecommerce, a fractional CMO tailors your marketing playbook to your industry and goals.
How Much Does a Fractional CMO Cost?
Rates range between $3,000 and $15,000 per month, depending on hours, industry, and project scope. This makes a fractional CMO far more cost-efficient than a full-time executive hire.
What Should Business Owners Look for in a Fractional CMO?
Look for a track record of success in your space, strong communication skills, and the ability to lead both strategy and execution. Whether you’re scaling a SaaS business or revitalizing a retail brand, the right fractional CMO will integrate seamlessly into your culture.
What Kinds of Businesses Benefit from Hiring a Fractional CMO?
Startups, growing small-to-midsize businesses, and portfolio companies all benefit from the agility and executive oversight of a fractional chief marketing officer. Whether you’re entering new markets or tightening internal systems, fractional support scales with your needs.
What Does a Fractional CMO Do Different from a Marketing Agency?
A fractional CMO becomes part of your leadership team. Unlike agencies that follow your direction, a fractional CMO sets the direction and owns the outcome. They’re not task executors, they’re strategic leaders who drive growth from the inside out.
