Grow Your
Fractional CMO Practice

Here are some of our best resources to help you get your Fractional CMO practice started and scaling!

Get the Book:
The Fractional CMO Method

The Fractional CMO Method

This is Casey’s #1 Wall Street Journal Bestselling Book.

Get the eBook and Audiobook to start reading it immediately! Inside, you’ll learn how Casey built his Fractional CMO practice to $558,000 per-year working just 30 hours a week and living in an RV full-time, traveling North America with his wife and their dog.

Price: $4.99

The Fractional CMO Method

Is Becoming a Fractional CMO Right For You?

Evaluate your path to high-impact marketing leadership. With this career-defining assessment, discover the proven formula to identify your unique Energy-Value Sweet Spot in marketing leadership and how to calculate your true Effective Hourly Rate (and what it reveals about your current path).

The 3 Critical Lessons for Becoming a Highly-Paid Fractional CMO

Stop trading time for money. With this career-transforming guide, learn the proven approach to command $3,000-$15,000 monthly retainers while working less and the strategic advisor positioning that gets you invited to high-level conversations (and high-value contracts).

Pricing Your Services: A Concise Guide for Fractional CMOs

Your pricing strategy is the cornerstone of your success as a fractional CMO. The right approach ensures financial sustainability while showcasing your value to potential clients. In this guide, you’ll discover a clear, step-by-step framework to price your fractional CMO services effectively. Learn how to build value-driven relationships that benefit both you and your clients, setting the stage for long-term success and mutual growth.

How to Identify Great Fit Clients

Bad-fit clients can look like great-fit clients but they have a few telltale signs… learn what these are, so you can skip the sales process with clients that will be trouble down the road. You know how marrying the right person really sets you up for success? The same is true when attracting and converting clients – you want to choose the right ones.

The Fractional CMO's Ultimate Guide to Red-Hot Leads and Effortless Conversions

Tranform your marketing career into a 6-figure Fractional CMO practice! Discover the exact strategies used by successful Fractional CMOs to attract and close high-paying clients. This comprehensive guide gives you the proven blueprint for building a thriving practice on your terms.

Land Your First Fractional CMO Client in 30 Days

Your first Fractional CMO client is already in your network! Discover the “Who You Know” system that transforms connections into high-paying client relationships. With ready-to-use conversation scripts that naturally lead to client engagements, this proven 4-step Network Activation System brought one CMO a $10K/month client.

Your CEO's Trusted Marketing Advisor: A Guide for Fractional CMOs

Master the art of C-Suite leadership. Learn how to command respect and build trust with CEOs and the critical mindset shift that transforms you from tactician to trusted advisor. With the help of this guide, deliver high-impact insights that drive executive decision-making.

The Fractional CMO Scorecard

If you had just 10 minutes per week you could spend serving your client, what would you do to be the most effective CMO? The answer is simple: You would review this scorecard, filled with your client’s data, and set your sights to Solve Bigger Problems.

Grab the Scorecard and deploy it for your clients immediately!

The Fractional CMO Toolkit

Inside the Toolkit are a handful of tools and training to help you become an in-demand Fractional CMO. There’s a great calculator that helps you figure out how much you should charge and how many clients you should take on. You’ll also get access to training on how to delegate effectively. These are core teachings that all Fractional CMOs must understand!

Podcast: The Fractional CMO Show

Tune into Casey’s “The Fractional CMO Show” podcast to hear his bite-sized ideas, mental models, examples and stories on what it takes to be a successful Fractional CMO in today’s market. Each episode dives into one idea, to provide examples of how it works in the real world, and how you can drive the most value for your clients.

Join Our Community

We are excited to announce the Fractional CMO Community Facebook Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.

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How to Identify Great Fit Fractional CMO Clients

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Your Marketing Department Scorecard

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Top 7 Marketing KPI's CEOs Should Know

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9 Traits of A Dysfunctional Marketing Department

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Top 7 Marketing KPI's CEOs Should Know

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