How a Fractional CMO helps SaaS startups
SaaS businesses are unique in they loan out software in exchange for a monthly membership. This business model inherently calls for constant pressure on the market to continue acquiring new users while pleasing current customers.
In order to scale, SaaS companies need to develop their product’s capabilities while also increasing the size of their user base. These are two tall orders which require two completely different skill sets and approaches.
A fantastic addition to any SaaS workforce is a Fractional CMO. With one or more teams working on the tech needed to progress the company’s product, our fractional CMO manages the marketing department’s push to get the software in consumers’ hands.
Additionally, a CMOx B2B fractional CMO is ready to hit the ground running with your marketing campaign–they’ve been briefed, trained, and come fully-equipped with the experience and knowledge to handle any marketing project.
Fractional CMO explained
Fractional CMOs (chief marketing officer) are highly trained marketing professionals loaded with technical know-how, natural leadership qualities, and a wealth of marketing experience which would benefit any business entity that employs them. These marketing professionals function as part-time executives tasked with managing a marketing department.
A fractional CMO’s value to a company’s bottom line pales in comparison to their cost, though. They’re well-versed and more than capable of steering a company’s marketing department into a period of great financial success.
While almost all businesses can certainly use the talents and services of a CMO, not every company has the budget or need for a full-time executive. That’s where CMOx comes in. We’re the industry leaders in developing and hiring out Fractional CMOs.
Our CMOs are deployable marketing ready and willing to turn your marketing department into a well-oiled, profit-making machine.
What a Fractional CMO does
A Fractional CMO’s responsibilities include (but are not limited to) drafting an overarching strategy, conversion optimization, sales development, growth hacking, staff training, managing the day-to-day operations of the marketing team and any other responsibility the marketing department is in charge of.
Why SaaS businesses need a Fractional CMO
When you acquire a fractional CMO from CMOx, you’ll get a marketing executive with experience and in-depth knowledge of the SaaS industry. A unique market needs a unique executive leading the charge to record-smashing profits, and that is what we provide. Our part-time marketing executives have seen success in your current marketplace, and they know what it takes to replicate that success.
If you ask a marketing executive what their biggest responsibility is, they’ll likely respond with something about ROI (return on investment). ROI is one of the most important KPIs (key performance indicators) in all of marketing; arguably the most important.
A positive ROI essentially means money spent on marketing has turned a profit. A negative ROI says a marketing campaign is losing money instead. The difference between a negative and positive ROI has sunk many a marketing ship and is why our fractional CMOs are dogged in their determination for a positive ROI.
Foundation for marketing strategies
Successful marketing hinges on a series of problem-solving experiments. The problem is how to get a SaaS product into the homes and offices of potential customers. Most solutions do not have a pre-made path to profits. Success, then, largely depends on the marketing team’s effectiveness and the person spearheading their campaign.
A great marketing executive needs to use data and complex problem-solving skills to see profits from their efforts. The best marketing campaigns are flexible, capable of stopping and changing on a dime if the data calls for it. Therefore, a SaaS company needs a marketing executive with the experience necessary to see the proverbial “bends in the road” beforehand.
CMOx only employs fractional CMOs with the highest levels of experience in their preferred industry. There’s nary a marketing strategy they haven’t employed and perfected.
Many companies employ marketing campaigns with concrete strategies and have no contingency plan if it starts to crumble and fail. In contrast, Agile marketing uses hard data to help steer the direction of a campaign and stays flexible in its approach to strategy and execution.
Marketing agility refers to a marketing team’s ability to follow data, not gut instincts. This means possibly changing approaches mid-campaign, something many businesses would have great difficulty with. CMOx’s fractional CMOs are fully trained in agile marketing methodologies, something perfectly suited for the dynamic, ever-evolving SaaS industry.
Finding a B2B Fractional CMO for SaaS Businesses
Interested in progressing your marketing team’s skills while boosting your SaaS product’s conversion rate?
For more information on how our fractional CMOs can help your SaaS company, schedule a free 15-minute consultation with CMOx today.