Without strong marketing leadership, your franchise may struggle with fragmented messaging, wasted ad spend, and stalled growth. By hiring fractional CMOs for franchises, you’ll get expert strategy, systems, and leadership without the cost of a full-time executive.
In this guide, we rank six of the best agencies offering fractional CMOs for franchise brands. Whether you’re launching new territories or supporting underperforming units, these part-time marketing leaders will help you scale your business and keep your brand aligned across every franchise location.
1. CMOx
CMOx® provides experienced fractional CMO services for franchises ready to scale. Founded by Casey Slaughter Stanton, CMOx® uses its Functional Marketing® Framework to build marketing systems that generate leads, support franchisees, and create brand consistency across every touchpoint. Whether you’re adding new territories or improving underperforming locations, CMOx® provides the leadership and structure you need.
What they offer:
- A self-managing fractional CMO who leads strategy, execution, and your marketing team
- Systems to generate qualified leads for franchise development and local stores
- Brand guidelines and vendor management to protect brand integrity
- Transparent reporting that shows what’s driving revenue (and what isn’t)
2. Hawke Media
Hawke Media offers scalable marketing leadership through its on-demand fractional CMO model. Working with consumer brands and franchise systems alike, Hawke combines strategic insight with full-service marketing execution. They’re a great fit for franchisors who want a single partner to lead and implement growth strategies.
What they offer:
- Fractional CMOs supported by a full-service marketing team
- Lead generation, local marketing, and brand development
- Paid media, email, and creative services under one roof
- Scalable support for both new franchisee recruitment and local campaigns
3. Bluetext
Bluetext helps national and global brands, including franchise systems, align their marketing efforts with long-term business goals. Their fractional CMOs focus on brand strategy, campaign development, and cross-channel marketing to sharpen your message and support consistent growth at both the franchisee and corporate level.
What they offer:
- Part-time CMOs experienced in brand positioning and campaign strategy
- Franchise-focused messaging and creative development
- Digital strategy, PR, and media planning services
- Support for both corporate-level and local franchise needs
4. Authentic
Authentic provides fractional CMO services that blend strategy with empathy. They help franchise leaders align their marketing with company values, business vision, and long-term goals. With a leadership-first approach, Authentic helps franchisors build marketing departments that work smarter and communicate better across all levels.
What they offer:
- Mission-aligned marketing leadership for franchise brands
- Strategic planning that balances national consistency with local flexibility
- Leadership coaching and team mentoring to elevate in-house capabilities
- Messaging systems that unify branding across all franchise locations
5. Kalungi
Kalungi supports early-stage and emerging franchises with structured marketing foundations. Their fractional CMOs build go-to-market strategies, develop clear positioning, and implement repeatable systems for demand generation. If your franchise is in the early phases of expansion, Kalungi can help you set the foundation.
What they offer:
- Growth-focused fractional CMOs with a system-building mindset
- Support for brand development, positioning, and launch planning
- Demand generation strategies that scale with your business
- A proven methodology designed for rapid growth
6. Chief Outsiders
Chief Outsiders connects franchise brands with skilled marketing executives who drive continuous growth. Their fractional CMOs have experience across a range of industries and are often hired to lead marketing efforts during periods of expansion, transition, or brand realignment. For franchisors who need proven leadership fast, Chief Outsiders offers a network of seasoned professionals.
What they offer:
- Fractional CMOs with franchise and multi-location experience
- Fast onboarding for quick impact on growth and lead generation
- Strategic plans built around your growth goals
- Collaboration with in-house teams and external vendors
CMOx is Prepared to Help Franchises Grow with a Fractional CMO
If your franchise marketing efforts lack consistency, lead flow, or direction, CMOx® can help. Our fractional CMOs bring the leadership, systems, and insights your brand needs to grow across territories while supporting individual franchisees.
Contact us today to get the marketing leadership your franchise needs to grow.
