Leading Virtual CMO Services | CMOx
Casey Slaughter Stanton
Founder and CEO
CMOx, The Fractional CMO Company
What is a Virtual CMO?
A virtual CMO is a chief marketing officer that works remotely. This is an alternative to the traditional in-person CMO.
The virtual CMO can be a fractional CMO i.e. an outsourced part-time CMO or a full-time chief marketing officer.
The virtual chief marketing officer will lead the marketing strategy and the marketing team.
These responsibilities can include:
- Social Media
- Search Engine Optimization (SEO)
- Email Marketing
- Content Marketing
- Lead Generation
- Podcasts
- Public Relations
- Outsourcing to Vendors
- Customer Experience Management
The virtual CMO is responsible for the overall digital marketing plan and liaising with business owners and in-house marketers to coordinate marketing efforts and realize business objectives.
Schedule a Call
Ready to discuss your marketing strategy? Schedule your no-cost Discovery call with our team so we can see how we can help you.
We help businesses manage their remote marketing departments by providing them with a part-time virtual chief marketing officer.
How a Virtual CMO can help your business
Hiring a virtual CMO can help startups or more established SMBs looking to take their growth to the next level.
An outsourced virtual CMO can help a business in the following ways:
- Experienced leadership
- Adding a world-class marketer to the team
- Paying only for strategy
- Control how many hours based on the business’s need
- Manage the marketing department on a week-by-week basis
- Short-contracts to lessen financial risk
At CMOx, our Virtual CMOs implement the Functioning Marketing® Framework from the first working day.
Created by Casey Stanton, The Functioning Marketing® Framework provides businesses with a clear and predictable fractional CMO marketing process.
This includes:
- Industry-experienced Leadership
We have virtual CMOs from a broad range of niches and sectors. Ready to use their experience to grow your business. - Strategy and Execution
Having the right guidance is the cornerstone to a successful marketing plan. We know what it takes to be successful, and how to avoid failure. Moreover, succinct and efficient reporting with our KPI scorecard will make sure meetings are useful, focused and effective.
Our process
We guide business owners and their marketing department through the Functioning Marketing® Framework. Get confidence and predictability in your marketing with the Functioning Marketing® Framework.
Our process includes:
- Reducing inefficiencies inside your marketing team
- Having a virtual CMO lead weekly team meetings to keep your marketing talent on track
- Develop a marketing strategy that compliments your positioning and messaging
- Build out a detailed marketing scorecard for tracking KPIs. This helps by providing a snapshot of the health of campaigns
- Establish search engine optimization (SEO) strategy
- Agile methodology
What we like to see in a Client
We know that in order for us to provide the best service we need alignment with our clients.
Things we want to see when working with a client:
- A marketer to execute the strategy – We provide the strategy and leadership but do not execute. This person needs to be coachable and have good marketing skills
- Values – Business values are important for alignment and cohesion. This will keep things running smoothly
- Can make us smarter – We are committed to continuous learning. We have found that our clients always make us smarter in some way. This can be either industry-specific, operational, or lessons about their company culture and looking after staff
OUR BUSINESS
CMOx is a Fractional CMO company and consulting firm that provides marketing strategy services to 7-and-8 figure businesses.
Casey Slaughter Stanton
Casey S. Stanton is a marketing strategy expert and founder of CMOx, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets.
Casey Slaughter Stanton
Casey S. Stanton is a marketing strategy expert and founder of CMOx, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets.
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Download our free report to:
- Stop wondering if your marketing is effective
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Take the first step to success and choose a CMO
Schedule a Call
We’ll find out what your goals are and make sure its a good fit.
See Your Marketing Map
Your fractional CMO will create a comprehensive Functional Marketing® Framework map with the insight they glean in the first 30 days working with you.
Execute in 60 days
Your fractional CMO will build and guide your team to execute on the map for the next 60 days. They’ll provide an updated plan and execute every 90 days thereafter.
