Episode 2: Let your Business Work for You by Doubling Down on your Strengths

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes ? Join the Marketing Sucks community at CMOx Lab: Click here to join Accompanying Worksheet: Download Episode 2 Worksheet Here In this episode, we dive into your motivations for your work. Why did you ever start your company? What’s your vision for your life? […]

Episode 1: How a failed $183,294 marketing campaign fundamentally changed my approach to marketing

Make your marketing profitable by subscribing to Marketing Sucks: Do this right now ? Join the Marketing Sucks community at CMOx Lab: Click here to join Show Notes In July 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impressions, […]

Episode 0: Marketing Sucks Trailer

Make your marketing profitable by subscribing to Marketing Sucks: Show Notes When marketing doesn’t work, it suuuuucks. You’ve been there before in your business… working hard to build out a marketing campaign. You might have put in long hours, a big budget or had your team launch a campaign, only for less than stellar results. […]

Here’s How to get 100% Webinar Opt-In Rates

Increase your webinar optin rate to up to 100%

Picture this… you’re checking out your inbox and see an email for an upcoming webinar. You read the details and decide you want to attend. You click the RSVP link and are taken to a new opt-in page, asking for your name and email address. Wait.. what? Didn’t that company just email you? Doesn’t that […]