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Restoration & Remediation Franchise Marketing Benchmarks (2026)

By Casey Slaughter Stanton, Founder & CEO, CMOx · Updated September 2026

These benchmarks cover 25 restoration and remediation franchise disclosure documents filed with the Minnesota Department of Commerce. 52% set a local marketing requirement. 28% require a designated marketing vendor, against 23% of all franchise systems.

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Restoration & Remediation franchise fees

Fees: restoration and remediation franchises vs. all franchises (medians)
TermRestoration & RemediationMiddle halfAll franchisesSample
Technology fee$492/mo$211/mo to $661/mo$274/mon=24, small sample

What restoration and remediation FDDs say about marketing money

Marketing clauses: share of FDDs that include each
ClauseRestoration & RemediationAll franchisesSample
Sets a local marketing requirementRequires local spend as a percentage of sales or a dollar minimum.52%46%n=25, small sample
Requires a designated marketing vendorFranchisees must buy marketing, advertising, digital or website services from a designated or sole vendor.28%23%n=25, small sample
Ad fund need not be spent in your marketNo obligation to spend fund money in the franchisee's market or in proportion to what it paid in.76%54%n=25, small sample
Ad fund may pay franchisor adminThe fund may pay the franchisor's administrative costs or the salaries of the people who run it.72%64%n=25, small sample
Co-op membership mandatoryFranchisees must join a regional advertising co-op if one forms.32%31%n=25, small sample
Discloses supplier rebatesThe franchisor receives rebates or commissions from suppliers franchisees must use.76%72%n=25, small sample
Franchisor sells marketing servicesThe franchisor or an affiliate is an approved supplier of marketing services to its own franchisees.4.0%7.6%n=25, small sample
Franchisor approves local adsFranchisee advertising needs franchisor approval before it runs.64%71%n=25, small sample

What growing systems do differently

Among home services systems, those that require a designated marketing vendor shrank 16% of the time (n=25, small sample), against 39% without one (n=66). Growing systems ask franchisees for less local marketing money and direct more of it. See the full comparison.

These are associations across current filings, not proof that any clause causes growth.

Frequently asked questions

Do restoration and remediation franchises require local marketing spend?

52% of restoration and remediation FDDs set a local marketing requirement, as a percentage of sales or a dollar minimum.

What technology fee do restoration and remediation franchises charge?

The median restoration and remediation franchise technology fee is $492 a month, with the middle half between $211 a month and $661 a month (24 FDDs).

About these figures

Medians and shares across 25 restoration and remediation franchise disclosure documents filed with the Minnesota Department of Commerce, 92% of them 2026 filings. They describe the market, not any one brand's terms. No figure is shown with fewer than 20 FDDs behind it; 20 to 49 are marked small sample. Full method and every national figure: Franchise Marketing Statistics (2026). CC BY 4.0: cite freely with a link to this page.

Other home services benchmarks:

All franchise marketing benchmarks · Franchise marketing statistics (2026)

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