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Bingeworthy Fractional CMO Content

I assembled a curated list of podcast episodes, downloads and resources that will get you on-track to winning your first or next client quickly. — Casey

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01

Set Your Vision

Before you chase a single client, get clear on what this job actually looks like when it is built right — the week, the pricing, the upside, and the fear that keeps good marketers small.

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  1. A Day in the Life of a Fractional CMO — The Right Way Why Mondays are heavy and Fridays are light, and why the best Fractional CMOs set the vision instead of micromanaging it. Listen·Ep 113·22 min 22min
  2. The Secret to Making it as a Fractional CMO is FUN Jeff Walker, vibe coding and creative marketing — what happens to the practice when you let curiosity drive it. Listen·Ep 122·49 min 49min
  3. The Fractional CMO Method My #1 Wall Street Journal best-selling book — the whole model, start to finish, for less than a coffee. Book·$4.99 $4.99book
  4. What to Do if You Have Even 1 Grey Hair Ageism in hiring is real. Going fractional and going premium turns your decades into the fastest route to ROI. Listen·Ep 109·23 min 23min
  5. $81k/mo as a Fractional CMO and Other Brain Upgrades The hidden cost of a high-earning solo practice — and how to build one that actually lasts instead. Listen·Ep 90·28 min 28min
  6. Fractional CMOing for Equity Why equity is usually a mirage, and how to structure real performance upside without touching the cap table. Listen·Ep 108·23 min 23min
  7. Why Your FEAR Holds You Back From Winning Fractional CMO Clients (That Respect You) Stop crawling up the ladder. Shed the scarcity mindset and punch up to businesses that solve for speed, not cost. Listen·Ep 107·27 min 27min
02

Tools & Traction

The resources I hand members on day one, plus the niche decisions and sales conversations that turn a great marketer into a booked Fractional CMO.

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  1. The Fractional CMO Toolkit Start with the Delegation Filter — normally the bonus reserved for people who buy the book. Toolkit·Free Freetoolkit
  2. The Fractional CMO Scorecard My #1 Fractional CMO resource. Download it and put it to work on your very next client conversation. Download·Free Freedownload
  3. The 4 Types of Fractional CMOs Dreamer, Dabbler, Builder or Driver. See where you sit on the spectrum — and what that position is costing you. Listen·Ep 115·41 min 41min
  4. How to Niche Down as a Fractional CMO Inside the car versus outside the car: pick on industry, revenue and sales model first — personality later. Listen·Ep 114·16 min 16min
  5. Overcoming Objections During Sales Calls “You don’t have experience in our industry.” “I could just hire a full-timer.” Here is how you answer both. Listen·Ep 104·29 min 29min
  6. Listen To Me Coach Marketers LIVE A raw webinar coaching call on real deals: Eric’s move into private equity, Roxy drowning in execution, Paul pitching a $30M company. Listen·Ep 128·61 min 61min
  7. Why Great Marketers Are Not Getting Fractional CMO Clients Being a great marketer is not the job. Giving away strategy for free is what is costing you the engagement. Listen·Ep 106·27 min 27min
03

Hear It From Members

CMOx Accelerator members on what it actually took — the pricing conversations, the identity shifts, and the months that made it real.

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  1. Women Succeeding as Fractional CMOs — Part 1 A dozen women from the boardroom — $10K+ recurring months, two of them at $50K — on double standards, over-apologizing and undercharging. Listen·Ep 126·61 min 61min
  2. Women Succeeding as Fractional CMOs — Part 2 Pricing psychology, getting ghosted, and the counterintuitive truth that higher-paying clients are the less demanding ones. Listen·Ep 127·52 min 52min
  3. Dawn’s Strategic Shift from Agency Owner to Fractional CMO She saw agencies losing their edge, split the fractional work into its own entity, and stopped doing favors. Listen·Ep 101·26 min 26min
  4. Ben’s Journey from Identity Crisis to Fractional CMO Leader He shut down the agency, came back from a spinal fracture, and rebuilt as a fully booked, values-driven practice. Listen·Ep 100·28 min 28min
  5. Stop Asking Permission: How Rachel Went from Corporate Grind to Confident Fractional CMO One mindset shift and one big client took her out of a Tel Aviv 9–5 and into a practice on her own terms. Listen·Ep 99·23 min 23min

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