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CMOx Research

Original research on what is working in marketing, and who owns the results, for the companies that hire marketing leadership: franchise systems, multi-location operators and growth companies. Every figure carries its sample size and date, and is free to cite with a link.

Franchise marketing

What franchise systems require franchisees to spend on marketing, what the franchisor may do with the money, and what separates growing systems from shrinking ones.

StatisticsFranchise Marketing Statistics (2026)140 statistics from 1,244 franchise disclosure documents: ad funds, governance, local marketing requirements, technology fees, designated vendors, and what growing systems do differently. ReportWhere Franchise Ad Funds Actually Go (2026)How last year's ad fund money was actually spent, from the FDDs that disclose it: media, production, administration and the rest, by industry. Benchmarks and toolFranchise Marketing Benchmarks by Industry (2026)Royalty, ad fund, local marketing and technology fees for 19 industries. Enter your own terms to see where your system sits.

Franchise benchmarks by industry:

How CMOx research is made

  • Primary sources. Filings and first-hand data, not other people's surveys.
  • Every figure shows its sample. Nothing is published with fewer than 20 observations behind it.
  • Dated and versioned. Each figure carries the date it was last updated; figures change only when the data does.
  • Free to cite. Licensed CC BY 4.0. Link to the page or to the individual figure.

Published by CMOx. Research led by Casey Slaughter Stanton, founder and CEO of CMOx and author of The Fractional CMO Method.

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