Health & Wellness Clinics Franchise Marketing Benchmarks (2026)
By Casey Slaughter Stanton, Founder & CEO, CMOx · Updated September 2026
Health & Wellness Clinics franchises charge a median royalty of 7% of gross sales and a median ad fund contribution of 2%, across 38 franchise disclosure documents filed with the Minnesota Department of Commerce. 60% set a local marketing requirement. 34% require a designated marketing vendor, against 23% of all franchise systems.
Compare your terms
Health & Wellness Clinics franchise fees
| Term | Health & Wellness Clinics | Middle half | All franchises | Sample |
|---|---|---|---|---|
| Royalty | 7% | 6.75% to 8% | 6% | n=24, small sample |
| Ad fund contribution | 2% | 2% to 2.25% | 2% | n=20, small sample |
| Local marketing dollar minimum | $2,500/mo | $1,500/mo to $3,000/mo | $1,500/mo | n=21, small sample |
| Technology fee | $500/mo | $249/mo to $763/mo | $274/mo | n=26, small sample |
What health and wellness clinic FDDs say about marketing money
| Clause | Health & Wellness Clinics | All franchises | Sample |
|---|---|---|---|
| Sets a local marketing requirementRequires local spend as a percentage of sales or a dollar minimum. | 60% | 46% | n=38, small sample |
| Requires a designated marketing vendorFranchisees must buy marketing, advertising, digital or website services from a designated or sole vendor. | 34% | 23% | n=38, small sample |
| Ad fund need not be spent in your marketNo obligation to spend fund money in the franchisee's market or in proportion to what it paid in. | 47% | 54% | n=38, small sample |
| Ad fund may pay franchisor adminThe fund may pay the franchisor's administrative costs or the salaries of the people who run it. | 53% | 64% | n=38, small sample |
| Co-op membership mandatoryFranchisees must join a regional advertising co-op if one forms. | 45% | 31% | n=38, small sample |
| Discloses supplier rebatesThe franchisor receives rebates or commissions from suppliers franchisees must use. | 87% | 72% | n=38, small sample |
| Franchisor sells marketing servicesThe franchisor or an affiliate is an approved supplier of marketing services to its own franchisees. | 5.3% | 7.6% | n=38, small sample |
| Franchisor approves local adsFranchisee advertising needs franchisor approval before it runs. | 76% | 71% | n=38, small sample |
What growing systems do differently
Among health, fitness & beauty systems, those that require a designated marketing vendor shrank 20% of the time (n=20, small sample), against 21% without one (n=28, small sample). Growing systems ask franchisees for less local marketing money and direct more of it. See the full comparison.
These are associations across current filings, not proof that any clause causes growth.
Frequently asked questions
What is the average royalty for a health and wellness clinic franchise?
The median health and wellness clinic franchise royalty is 7% of gross sales, and the middle half of FDDs charge 6.75% to 8% (24 FDDs). Across all franchises the median is 6%.
How much do health and wellness clinic franchises charge for the ad fund?
The median health and wellness clinic franchise ad fund contribution is 2% of gross sales (20 FDDs). 47% of health and wellness clinic FDDs say the franchisor has no obligation to spend that money in the franchisee's market.
Do health and wellness clinic franchises require local marketing spend?
60% of health and wellness clinic FDDs set a local marketing requirement, as a percentage of sales or a dollar minimum. Where a dollar minimum is set, the median is $2,500 a month.
What technology fee do health and wellness clinic franchises charge?
The median health and wellness clinic franchise technology fee is $500 a month, with the middle half between $249 a month and $763 a month (26 FDDs).
About these figures
Medians and shares across 38 health and wellness clinic franchise disclosure documents filed with the Minnesota Department of Commerce, 92% of them 2026 filings. They describe the market, not any one brand's terms. No figure is shown with fewer than 20 FDDs behind it; 20 to 49 are marked small sample. Full method and every national figure: Franchise Marketing Statistics (2026). CC BY 4.0: cite freely with a link to this page.
Compare other industries
Other health, fitness & beauty benchmarks:
- Restoration & Remediation
- Cleaning & Janitorial
- Repair, Remodel & Home Improvement
- Senior & Home Care
- Childcare, Education & Kids
- Pet Services
- Automotive
- Entertainment & Recreation
- Other Personal & Consumer Services
- Quick-Service & Fast-Casual Restaurants
- Full-Service Restaurants & Bars
- Coffee, Beverage, Dessert & Bakery
- Retail
- Business Services
- Real Estate, Insurance & Financial
- Hotels & Lodging
All franchise marketing benchmarks · Franchise marketing statistics (2026)
