Pet Services Franchise Marketing Benchmarks (2026)
By Casey Slaughter Stanton, Founder & CEO, CMOx · Updated September 2026
Pet Services franchises charge a median royalty of 6.75% of gross sales and a median ad fund contribution of 2%, across 39 franchise disclosure documents filed with the Minnesota Department of Commerce. 67% set a local marketing requirement. 38% require a designated marketing vendor, against 23% of all franchise systems.
Compare your terms
Pet Services franchise fees
| Term | Pet Services | Middle half | All franchises | Sample |
|---|---|---|---|---|
| Royalty | 6.75% | 6% to 7.12% | 6% | n=24, small sample |
| Ad fund contribution | 2% | all at 2% | 2% | n=24, small sample |
| Local marketing dollar minimum | $2,000/mo | $1,000/mo to $3,088/mo | $1,500/mo | n=20, small sample |
| Technology fee | $350/mo | $162/mo to $500/mo | $274/mo | n=38, small sample |
What pet services FDDs say about marketing money
| Clause | Pet Services | All franchises | Sample |
|---|---|---|---|
| Sets a local marketing requirementRequires local spend as a percentage of sales or a dollar minimum. | 67% | 46% | n=39, small sample |
| Requires a designated marketing vendorFranchisees must buy marketing, advertising, digital or website services from a designated or sole vendor. | 38% | 23% | n=39, small sample |
| Ad fund need not be spent in your marketNo obligation to spend fund money in the franchisee's market or in proportion to what it paid in. | 56% | 54% | n=39, small sample |
| Ad fund may pay franchisor adminThe fund may pay the franchisor's administrative costs or the salaries of the people who run it. | 64% | 64% | n=39, small sample |
| Co-op membership mandatoryFranchisees must join a regional advertising co-op if one forms. | 33% | 31% | n=39, small sample |
| Discloses supplier rebatesThe franchisor receives rebates or commissions from suppliers franchisees must use. | 80% | 72% | n=39, small sample |
| Franchisor sells marketing servicesThe franchisor or an affiliate is an approved supplier of marketing services to its own franchisees. | 18% | 7.6% | n=39, small sample |
| Franchisor approves local adsFranchisee advertising needs franchisor approval before it runs. | 62% | 71% | n=39, small sample |
Where pet services ad funds go
Across 21 pet services FDDs that disclose last year's ad fund spending, the average fund dollar went 37% to media placement and 16% to administration, against 39% and 18% across all franchises. 24% of these funds spent a quarter or more on administration.
- Media placement 37%
- Production and creative 20%
- Administration 16%
- Website, software and technology 10%
- Other 17%
Where franchise ad funds go, across all industries
What growing systems do differently
Among personal & family services systems, those that require a designated marketing vendor shrank 17% of the time (n=24, small sample), against 25% without one (n=60). Growing systems ask franchisees for less local marketing money and direct more of it. See the full comparison.
These are associations across current filings, not proof that any clause causes growth.
Frequently asked questions
What is the average royalty for a pet services franchise?
The median pet services franchise royalty is 6.75% of gross sales, and the middle half of FDDs charge 6% to 7.12% (24 FDDs). Across all franchises the median is 6%.
How much do pet services franchises charge for the ad fund?
The median pet services franchise ad fund contribution is 2% of gross sales (24 FDDs). 56% of pet services FDDs say the franchisor has no obligation to spend that money in the franchisee's market.
Do pet services franchises require local marketing spend?
67% of pet services FDDs set a local marketing requirement, as a percentage of sales or a dollar minimum. Where a dollar minimum is set, the median is $2,000 a month.
What technology fee do pet services franchises charge?
The median pet services franchise technology fee is $350 a month, with the middle half between $162 a month and $500 a month (38 FDDs).
About these figures
Medians and shares across 39 pet services franchise disclosure documents filed with the Minnesota Department of Commerce, 92% of them 2026 filings. They describe the market, not any one brand's terms. No figure is shown with fewer than 20 FDDs behind it; 20 to 49 are marked small sample. Full method and every national figure: Franchise Marketing Statistics (2026). CC BY 4.0: cite freely with a link to this page.
Compare other industries
Other personal & family services benchmarks:
- Senior & Home Care
- Childcare, Education & Kids
- Automotive
- Entertainment & Recreation
- Other Personal & Consumer Services
- Restoration & Remediation
- Cleaning & Janitorial
- Repair, Remodel & Home Improvement
- Fitness
- Beauty, Salon & Med Spa
- Health & Wellness Clinics
- Quick-Service & Fast-Casual Restaurants
- Full-Service Restaurants & Bars
- Coffee, Beverage, Dessert & Bakery
- Retail
- Business Services
- Real Estate, Insurance & Financial
- Hotels & Lodging
All franchise marketing benchmarks · Franchise marketing statistics (2026)
