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Real Estate, Insurance & Financial Franchise Marketing Benchmarks (2026)

By Casey Slaughter Stanton, Founder & CEO, CMOx · Updated September 2026

Real Estate, Insurance & Financial franchises charge a median royalty of 6% of gross sales, across 57 franchise disclosure documents filed with the Minnesota Department of Commerce. 18% set a local marketing requirement. 28% require a designated marketing vendor, against 23% of all franchise systems.

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Real Estate, Insurance & Financial franchise fees

Fees: real estate, insurance and financial franchises vs. all franchises (medians)
TermReal Estate, Insurance & FinancialMiddle halfAll franchisesSample
Royalty6%5% to 9.5%6%n=22, small sample
Technology fee$250/mo$112/mo to $406/mo$274/mon=28, small sample

What real estate, insurance and financial FDDs say about marketing money

Marketing clauses: share of FDDs that include each
ClauseReal Estate, Insurance & FinancialAll franchisesSample
Sets a local marketing requirementRequires local spend as a percentage of sales or a dollar minimum.18%46%n=57
Requires a designated marketing vendorFranchisees must buy marketing, advertising, digital or website services from a designated or sole vendor.28%23%n=57
Ad fund need not be spent in your marketNo obligation to spend fund money in the franchisee's market or in proportion to what it paid in.47%54%n=57
Ad fund may pay franchisor adminThe fund may pay the franchisor's administrative costs or the salaries of the people who run it.39%64%n=57
Co-op membership mandatoryFranchisees must join a regional advertising co-op if one forms.19%31%n=57
Discloses supplier rebatesThe franchisor receives rebates or commissions from suppliers franchisees must use.67%72%n=57
Franchisor sells marketing servicesThe franchisor or an affiliate is an approved supplier of marketing services to its own franchisees.19%7.6%n=57
Franchisor approves local adsFranchisee advertising needs franchisor approval before it runs.60%71%n=57

Where real estate, insurance and financial ad funds go

Across 29 real estate, insurance and financial FDDs that disclose last year's ad fund spending, the average fund dollar went 49% to media placement and 6% to administration, against 39% and 18% across all franchises. 3% of these funds spent a quarter or more on administration.

  • Media placement 49%
  • Production and creative 14%
  • Administration 6%
  • Website, software and technology 17%
  • Other 12%
  • Public relations 1%
The average real estate, insurance and financial ad fund dollar, most recent fiscal year (n=29, small sample)

Where franchise ad funds go, across all industries

What growing systems do differently

Among real estate, insurance and financial systems with three full years of Item 20 outlet data, 38% had fewer units at the end than at the start, and median unit growth was +2% (n=26, small sample). Across all franchise systems, 34% shrank.

Among all franchise systems, those that require a designated marketing vendor shrank 23% of the time (n=97), against 38% without one (n=337). Growing systems ask franchisees for less local marketing money and direct more of it. See the full comparison.

These are associations across current filings, not proof that any clause causes growth.

Frequently asked questions

What is the average royalty for a real estate, insurance and financial franchise?

The median real estate, insurance and financial franchise royalty is 6% of gross sales, and the middle half of FDDs charge 5% to 9.5% (22 FDDs). Across all franchises the median is 6%.

Do real estate, insurance and financial franchises require local marketing spend?

18% of real estate, insurance and financial FDDs set a local marketing requirement, as a percentage of sales or a dollar minimum.

What technology fee do real estate, insurance and financial franchises charge?

The median real estate, insurance and financial franchise technology fee is $250 a month, with the middle half between $112 a month and $406 a month (28 FDDs).

About these figures

Medians and shares across 57 real estate, insurance and financial franchise disclosure documents filed with the Minnesota Department of Commerce, 92% of them 2026 filings. They describe the market, not any one brand's terms. No figure is shown with fewer than 20 FDDs behind it; 20 to 49 are marked small sample. Full method and every national figure: Franchise Marketing Statistics (2026). CC BY 4.0: cite freely with a link to this page.

Other business & financial services benchmarks:

All franchise marketing benchmarks · Franchise marketing statistics (2026)

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