The Fractional CMO Show, a CMO podcast from CMOx

Elevate to the top role in marketing, dig deep and Solve Bigger Problems! Learn from successful Fractional CMOs on what is working today, where to find great engagements, and how to create the lifestyle you want.

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The Fractional CMO show isn’t your typical marketing podcast, just about how you can position yourself as a Fractional CMO… This is about building the lifestyle you want, where you’re loving the work you do. Stay elevated, solve bigger problems, but more important than all of that, create real, sustainable and lasting change in the world…

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big…

 This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks.

Yes, going down rabbit holes can be fun, but it’s usually not efficient. This week, Casey delves into why the simplest solution is better than the complex, fun solution and how this applies to solving bigger problems for your client businesses.

What is the number one campaign to run when joining a new client as a Fractional CMO? Track EVERYTHING. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey breaks down why you need to track every aspect of your…

Next quarter is getting closer by the second, so what should you be thinking about now to set up your future success? This week, Casey looks ahead to next quarter and shares the questions you should be asking as a marketing leader today to ensure your success in the future.

 

Success as a Fractional CMO is rooted in having a healthy and balanced mindset throughout the ups and downs of life and business. This week, Casey discusses how to cultivate a balanced and mindful approach in your Fractional CMO practice, why you celebrate your success in moderation, and the importance of…

How do you innovate as the Chief Marketing Officer of a company that you are just stepping into? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses when CMOs should start to innovate, how not to…

You’ll almost never force yourself to really take a risk and act boldly if you know you can just turn around and go home. This week, Casey discusses the importance of fully committing to your choices, why you should start making changes now rather than later, and which mistakes you can learn from…

What does it take to go from full-time employment to becoming a Fractional CMO? This week, Casey discusses the risks associated with becoming a Fractional CMO and the amazing opportunities that make those risks worth taking.

In order to execute your strategy for your fractional clients, you need to build a strong marketing team within their company to execute that strategy. This week, Casey outlines why Fractional CMOs need to have a Marketing Technician on their team, how to mentally approach building your team…

You don’t get ahead in business by copying what successful people do, you get ahead by copying how they think. This week, Casey discusses how to develop a better way of thinking by using three specific mental models: The Map is Not The Territory, The Circle of Competence, and First Principles Thinking…

On this week’s episode of Fractional CMO Show, Casey shares how to get more stuff done without working full-time for your client. You’ll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage…

Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explores what you need to do in your day-to-day in order to solve bigger problems and get paid for the amazing work you…

On this week’s episode of Fractional CMO Show, Casey shares a helpful mental model to use when joining a new fractional client and needing to clean up their mismanaged data. There is a vast number of businesses that are trying to run all of their marketing through very basic tools. For example…

On this week’s episode of Fractional CMO Show, Casey is focused on discussing what CMOs need from their CRMs, the relationship between a company and technology, and how to build a strong marketing foundation in a company. When evaluating whether you should work with a client, it’s important to…

Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explores what you need to do in your day-to-day in order to solve bigger problems and get paid for…

Taking care of your mental health, along with your team’s mental health, is critical to growing as a marketer, let alone a Fractional CMO. This week, Casey dives into the ways to measure your own success, which type of goals are the most fulfilling for you once achieved, and why celebrating the micro-wins…

Let’s face it, successful email marketing is hard and there are a lot of nuances that go into doing it right. Here to demystify email marketing and guide you to peak conversion rates is your host Casey, who shares great advice for anyone using email marketing as a channel including why they need a separate…

Safely securing your company’s data has never been more important than it is now, especially in the wake of the LastPass hack. In this episode of Fractional CMO Show, Casey shares a few cyber security best practices for your fractional clients, the tech details that you actually need to know, and why your…

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode of Fractional CMO Show, Casey dives into the importance of putting constraints on your work hours and how hobbies can help you become a deadlier Fractional CMO…

In this episode of Fractional CMO Show, Casey explains why core values are important for Fractional CMOs and shares a few core values that you should instil in the teams you build and lead. Core values matter. They aren’t just another form of weightless corporate speech. In practical terms, you should use…

In this episode of Fractional CMO Show, Casey shares how you can create your own hallways, when you should use non-scalable tactics, and why you need to become a collector of ideas. Marketers generally look at the typical solutions to a problem and then decide which of those typical solutions is best. However…

In this episode of Fractional CMO Show, Casey shares what to consider when selecting clients as a Fractional CMO to determine if they could be a potential long-term client for you. When you are evaluating prospects, it’s important to see if they have the potential to be a long-term client for you. The distinction to…

In this episode of Fractional CMO Show, Casey shares how you can create space for your creativity to flow, how to clear your head, and the potential business benefits that can come from simply washing the dishes. Work doesn’t need to be defined as doing something that is all-engrossing and that requires 100% of your…

Which clients feel the most effortless to provide value to? Once you figure that out, your work won’t feel like work. Casey discusses building on your strengths, how to effortlessly provide value as a Fractional CMO, and discovering your unique ability. Reflect on the mantra, “Serving you serves me.” The reason that you…

If you’ve ever shuddered at the thought of having to go in to work the next day to work with a certain client, then you’ve felt the Sunday Scaries. Casey discusses how the Sunday Scaries impact your work and your life, why you need to live life as your true self, and how to be compensated for the outcome of your work…

When you’re committed to taking control of your life and solving bigger problems, you might be ready to become a Fractional CMO. Hannah Sturgill is the Client Engagement Specialist at CMOx. Hannah explains the impact that hiring a Fractional CMO can have on a business, why commitment is crucial to success,…

Making heavy decisions with large downstream impacts requires you to understand the possible consequences, which is tough to do without the right tools. Casey expounds upon using the Streisand Effect as a mental model for Fractional CMOs to crack the tough questions that companies need them to solve…

Today’s guest is Jon McMonagle, the Director of Enrollment at CMOx. Jon helps marketers become Fractional CMOs so they can solve bigger problems. In this episode, Jon shares where the growing demand for Fractional CMOs is coming from, why Fractional CMOs are not the same as consultants, and what lies…

There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can…

Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the Challenging phases to…

Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can…

The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out,…

So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to…

The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set…

Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. The first core responsibility for Fractional CMOs is to solve bigger problems…

The metrics that matter the most are entirely dependent on the business and every business is different. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them. At the base, a lead looks like a form submission that has a first and last name, an…

The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three…

Do you have what it takes to be a Fractional CMO? In this episode, Casey Stanton goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline…

There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey Stanton is dropping in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and solve bigger problems…

Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey Stanton set out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate…

Many companies are implementing operating systems but what does that mean for you as a Fractional CMO? In this episode, Casey talks about which business operating systems are best for Fractional CMOs to work with. You’ll hear about many different kinds of operating systems that businesses use, what they do…

Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? That’s what Casey Stanton is discussing in this episode! Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach…

Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. Casey Stanton takes a closer look at the differences between them and which is the better option for both the business and the marketing professional. You’ll hear about why consultants…

As a marketer, there are things you can do right now to position yourself for success regardless of whatever economic conditions may come. Host Casey Stanton looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know…

To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. Casey Stanton breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your…

Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey Stanton discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to…

It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey Stanton explains my marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you…

What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey Stanton has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to…

It’s really not that hard to become a millionaire, but if that’s your only goal, you’re going to have to give up a lot to get there. Casey Stanton is sharing a better way that will allow you to cultivate every part of your life while also creating value and being paid for it. Discover how you can create value as a Fractional CMO…

In this episode of Fractional CMO Show, Casey Stanton is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money. Using a “grow@” or “account@” email allows your entire team to log in to a client’s tool while only paying for one account…

Help your team become more efficient by splitting up their tasks more effectively. Casey Stanton is bringing the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. You’ll learn how to…

Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Casey Stanton is providing you with a mental model to mold those foundations you need to help your team. You’ll learn why you must build up systems during the…

Learn how to get yourself to a point where you are financially secure, you love the work that you do, and you love the people you work with. Casey Stanton opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a…

When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey Stanton discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. You’ll learn about identifying the “magic” in an employee, what you can do to optimize an…

When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There’s a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team’s productivity. Get ready to learn about how to determine what kind of tasks each…

You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Casey Stanton is here to help guide through the decision as you mull over what you really want for your future. You’ll learn about creating a future that’s bigger than your…

It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey Stanton is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems. You’ll hear about the benefits and challenges of bigger clients, what…

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time. If you are always…

You don’t have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and…

It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey Stanton is answering. You’ll learn about when to take credit, what to include, and how to craft a powerful narrative…

As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process…

Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger. You’ll hear about how to…

When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid. You’ll discover your…

So much importance is placed on simply increasing the size of a company’s customer pool but this can’t be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers’ problems beyond those you have already solved…

Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them. You’ll learn how lineages and pedigrees play into client relationships…

When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio. The Golden Ratio is the idea that referrals are…

It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies, in particular, funeral homes. Learn about…

Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative. Jeff discusses how to proactively manage your brand, why you have to balance your core…

Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer! Casey Stanton is back again to hammer home how imperative it is to obtain the list of potential clients through whatever ways…

So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations. You’ll understand the…

Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.” Learn how having…

Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset…

Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering…

Nothing you do will be easy at first, but that’s not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces. Armen also shares his experience on how…

You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of, but also the huge impact it has on your SEO. Thankfully, the sensei of SEO and content…

Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning…

The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today’s marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past. Podcasts offer a…

The world of copywriting can seem daunting, but who better to guide you through than someone who’s been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies. Russ tells all on the do’s and don’ts of…

Picture of Your Host - Casey Stanton

Your Host - Casey Stanton

Casey is the foremost expert in building a business as a Fractional Chief Marketing Officer. After working in a marketing agency for almost a decade, he took a role as professor of marketing at Tulane University. Casey is now the Fractional CMO for a few companies, and teaches you how to do the same. He believes that the Fractional CMO has an unfair advantage at helping deliver more good to the world, build the lifestyle they want, and love the work they do.

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